In the world of fashion and sports, Year of Ours has emerged as a brand that epitomizes the fusion between athletic wear and contemporary style. The brand’s latest collaboration with entrepreneur, content creator, and trailblazer of tenniscore style, Paige Lorenze, and athlete, philanthropist, and fellow tennis WAG Ayan Broomfield takes the concept of sportswear to new heights. This partnership showcases their unique perspectives on fashion and sports, bringing a fresh and modern approach to their latest “Year of Tennis” collection.
Tenniscore style is a fashion movement that celebrates the blending of classic, historical tennis aesthetics with modern, ready-to-wear pieces. Over the past few years, there has been a surge in vintage-inspired looks, brands, and styles, and tennis fashion has been at the forefront of this trend. Year of Ours recognizes the iconic nature of tennis fashion and seeks to pay homage to it through their annual tennis collection.
Paige Lorenze, the founder of her own brand Dairy Boy and the chief lifestyle officer for the Miami Open, is known for her unique perspective on fashion and sports. As a vocal member of the WAG (wives and girlfriends of professional athletes) culture, Lorenze brings her expertise and passion to the “Year of Tennis” campaign. Her creative direction elevates the collection, showcasing how the pieces can be worn both on and off the court.
Ayan Broomfield, a Canadian tennis player and the girlfriend of tennis player Frances Tiafoe, is not only an accomplished athlete but also a philanthropist. With partnerships with brands like Wilson and Celcus, Broomfield has made her mark in the fashion industry. Her collaboration with Year of Ours adds a unique perspective to the “Year of Tennis” collection, showcasing the intersection between sports and fashion.
