The Vibe :
⊹ “Wild and Familiar” takes ALÉMAIS Fall 2026 to Walthamstow, London.
⊹ Esther Theaker photographs Moli Grewal and Laura Schulze, styled by Emilie Kareh.
⊹ Western and equestrian references run through prints, embroidery, denim, and accessories.
⊹ Silk dresses and bias skirts sit beside micro shorts, knit polos, and denim jackets.
ALÉMAIS is trading some of its sun-soaked romance for something with a little more bite this fall. Titled Wild and Familiar, the Fall 2026 campaign was photographed by Esther Theaker in Walthamstow, London, with Moli Grewal and Laura Schulze styled by Emilie Kareh. Creative director Lesleigh Jermanus builds the season around contrast, pairing polished shapes with rougher Western references and enough denim, horses, embroidery, and decorative printwork to make the label’s maximalism feel noticeably moodier.
The clothes bounce between dressed-up and slightly unruly. The Spur Denim Jacket comes with a matching micro short, while the Scout Shirt and skirt bring another coordinated option into the lineup. Silk moves through the Banderra Scarf Dress and Charlotte pieces, and the Winifred Bias Slip Skirt gets paired with everything from a printed top to a chocolate knit polo. That mix feels immediately recognizable within ALÉMAIS, but the denim and equestrian motifs give its familiar print-heavy wardrobe a sharper edge.
Accessories get pulled into the story too. Raffia basket bags appear beside silk scarves, feather lariats, horse necklaces, charm bracelets, and woven leather totes, while embroidered shirtdresses and the Giddy Midi Dress keep decorative surfaces going through the clothing. The Kenny story brings crimson florals and patchwork-style motifs into lighter dresses, while Banderra works navy and ivory into geometric and floral patterns. Fall is clearly not ALÉMAIS’ cue to start dressing anonymously.
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Brand DNA
Founded in Australia in 2021 by Lesleigh Jermanus, ALÉMAIS is known for original prints, patchwork, embroidery, natural fibres, and artist collaborations. Her Lebanese heritage and fine-art background give the label a joyful, richly patterned point of view.
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