The Vibe :
⊹ Bella Hadid returns to Los Angeles for Alo’s Pre-Fall 2026 campaign.
⊹ Mert & Marcus photograph the model in sharp activewear and relaxed layers.
⊹ Mimi Cuttrell styles micro shorts, sports bras, leggings and technical sneakers.
⊹ Wellness gets framed through slowing down, movement and personal rituals.
Bella Hadid is taking her model-off-duty résumé straight into Alo’s Pre-Fall 2026 campaign. Photographed in Los Angeles by Mert & Marcus and styled by Mimi Cuttrell, the model and entrepreneur appears in a series of pared-back portraits that connect the city’s activewear uniform with her own relationship to wellness.
The wardrobe moves between compact workout pieces and slouchier off-duty layers. Hadid wears the Airbrush Better Together Bra with the Full Stride Micro Short, while the Airlift Rebel Bra and High-Waist Rebel Legging supply the campaign’s sharper matching-set moments. The lineup also includes the Softsculpt Precision Tank, Sheer Glow Bra, Accolade Short and ALO Trail sneaker, keeping the styling rooted in pieces made for movement without locking every look inside the gym.
Hadid describes wellness less as constant productivity and more as making room to slow down, move her body and reconnect with herself. That thinking shapes the photographs, which keep the focus on personal routines rather than athletic performance. Between the close portraits, stripped-back sets and a wardrobe that switches easily from compression pieces to fleece shorts, the campaign presents Alo through the exact kind of LA dressing Hadid has helped turn into a global reference point.
Brand DNA
Founded in Los Angeles in 2007 by Danny Harris and Marco DeGeorge, Alo turns yoga wear into sleek city uniform territory. Performance leggings, polished sets, lounge staples, sneakers, and wellness extras define its celebrity-backed studio-to-street world.
Related Links
