Bella Hadid returns for Miss Sixty’s Fall 2026 campaign, extending her partnership with the denim label through new visuals shot by Gabriel Moses. The story places Hadid inside the Miss Sixty universe as part siren, part adventurer, with Y2K denim energy driving the clothes and a fantasy-meets-reality setting giving the campaign its pull this season.
Denim remains the obvious anchor, which is exactly why the casting works. Hadid’s off-duty style has long made low-rise jeans, fitted jackets, denim tops, and throwback styling feel current, while Miss Sixty’s own identity is built around early-2000s attitude. In this campaign, that history gives Miss Sixty denim a sharper visual lane instead of treating nostalgia like a costume.
The Fall 2026 angle lands because Miss Sixty is selling a mood as much as a wardrobe. Hadid moves through the imagery like a character, letting denim feel escapist without losing its street-level appeal. For Miss Sixty, the campaign makes the case that Y2K style still has range when the jeans, attitude, and model all speak the same language.
Founded in 1991 by Wicky Hassan, Miss Sixty turns Italian denim into Y2K icons, from low-rise jeans and fitted jackets to flirty minis, bold washes, Bella Hadid campaigns, and retro club-girl cool.
From fashion and beauty to health and wellness, she enjoys sharing and connecting on the topics that help to make our everyday lives just a bit brighter. If you don't find her behind her laptop writing her latest article, you'll also find her walking her dog, whipping up a new recipe, or scouring the mall for the latest trends. Andrea's experience in fashion began after graduating from the Fashion Marketing and Merchandising program from the Academy of Design in Toronto, ON. She broke out into the competitive world of fashion by launching her own online boutique, selling women's clothing and accessories. From there, very quickly, she discovered online selling was not for her. She now prefers to stay behind the computer, chatting about fashion in a written format that still allows her to connect with fellow style enthusiasts. And, since then, she has never looked back, writing for independent magazines, small businesses, and everything in between. Andrea now also occasionally writes for companies and brands outside the fashion and beauty industry, but at the end of the day, her heart remains loyal to what she knows best—great fashion.
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