The highly anticipated girl group BABYMONSTER has been officially announced as the global partner of adidas. Formed under the prestigious YG Entertainment, BABYMONSTER is a seven-member girl group consisting of Ruka, Pharita, Asa, Ahyeon, Rami, Rora, and Chiquita. Their journey began in 2023, when they made their debut announcement as a six-member group. With each member bringing their unique talent and charm to the stage, BABYMONSTER quickly gained a dedicated following. Their first mini-album, “BABYMONS7ER,” released on April 1st, marked their official debut as seven members. The album made waves in the industry, surpassing 400,000 sales within its first week and setting a new record for a K-pop girl group’s debut album. The title track, “SHEESH,” also achieved remarkable success, reaching 100 million views on YouTube within just 10 days.
Building on their success, BABYMONSTER has now joined forces with adidas. As the newest global partner of adidas, BABYMONSTER will become the face of the brand, representing its values of inclusivity, youthfulness, and cultural awareness. This partnership solidifies BABYMONSTER’s status as one of the most influential rising stars in K-pop. To kick off this collaboration, BABYMONSTER members showcased their style in trendy ensembles featuring adidas apparel and footwear. The partnership was celebrated in both adidas’ announcement video and the performance video for “SHEESH.” The members effortlessly blended their vibrant personalities with adidas’ iconic three-stripes, creating a visual celebration for fans and fashion enthusiasts alike.
