The Vibe :
⊹ Olivia Jade fronts Reformation’s new “Good Sport” campaign.
⊹ Campus prep meets country-club polish and off-duty athletic style.
⊹ Recycled cashmere, tailored separates and a collegiate crewneck lead the lineup.
⊹ The limited College Crew also raises money for YES Scholars.
Olivia Jade is heading back to school — at least according to Reformation’s fall dress code. The creator fronts the brand’s new “Good Sport” campaign, a polished spin on collegiate style that lands somewhere between campus crush, country club and off-duty athlete. Recycled cashmere sweaters, crisp separates and an old-school crewneck set the tone, turning preppy staples into outfits that feel ready for class, coffee or an afternoon spent doing absolutely no studying.
The styling keeps the prep references sharp without slipping into literal uniform dressing. Sweaters and tailored pieces are treated as everyday fall staples, while the collegiate graphics bring in just enough varsity energy. It fits naturally beside the dresses, denim, knits and separates currently available from Reformation, but the sportier angle gives the campaign a slightly different personality from the label’s usual romantic lineup.
One piece also comes with a charitable component. Reformation will donate 100 percent of net proceeds from the limited-edition College Crew to YES Scholars, a nonprofit that supports college access and opportunities for students from under-resourced communities. So while “Good Sport” has plenty of varsity nostalgia baked in, the campaign gives its collegiate theme a little more substance than letterman-style graphics alone.
Trending Reformation Styles
Brand DNA
Founded in Los Angeles in 2009 by Yael Aflalo, Reformation is known for feminine dressing with a sustainability-minded point of view. Slip dresses, romantic prints, denim, sleek separates, and vintage-inspired silhouettes define its California cool.
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