Aveda Aveda Men Pure-Formance Thickening Paste

Aveda Aveda Men Pure-Formance Thickening Paste - 1

Aveda Men Pure-Formance Thickening Paste

Name: Aveda Men Pure-Formance Thickening Paste
Brand: Aveda
SKU: 99015280
Price: 35.00 USD
Availability: InStock

Aveda

$35.00

Shop Now

Product Insights & Style Tips

The Aveda Men Pure-Formance Thickening Paste channels that no-nonsense, gym-to-street energy. A 91 percent naturally derived paste that thickens strands for a strong, defined look powered by botanicals. The scent is Aveda's pure-fume, a bright blend of spearmint, vetiver and lavender with amla helping to thick en each strand from root to tip. It dries to a natural finish with a soft, flexible hold.

Work a small amount between your palms and apply evenly through damp or dry hair. A little goes a long way, and the paste coats each strand with grip without stiffness, letting you shape and re-shape as the day evolves. It boosts root lift, adds texture, and plays nicely under other products or on its own, moving with you from office meetings to after-hours. At 2.5 oz, it travels light enough for gym bags or weekend trips, while the natural finish keeps things effortless and human.

As a brand, Aveda leans into plant powered grooming with a B Corp certification and Nordstrom Responsible Brands alignment, signaling a commitment to social and environmental performance alongside performance. The Pure-Formance Thickening Paste stays true to that ethos: clean ingredients, cruelty-free practices, and a product that looks both polished and lived-in.

Materials / Fabrication

91 percent naturally derived paste
Instantly thickens strands for a strong, defined look using botanicals
Scented with a pure-fume aroma made with certified organic spearmint, vetiver, lavender and other pure flower and plant essences
Amla helps thicken each individual hair strand
Provides a highly versatile hold with a natural finish
Size: 2.5 oz
Phthalate-free; sulfate-free; paraben-free
Cruelty-free
Made in the USA
B Corp certification
Meets Nordstrom Responsible Brands criteria
Brand: Aveda

Recommended Care

Work a small amount between the palms and apply evenly through damp or dry hair
Patch test before first use
Avoid contact with eyes; rinse thoroughly if contact occurs
Store in a cool, dry place away from heat to preserve ingredients
Cap the container after use to prevent drying
If product buildup occurs, cleanse with a gentle shampoo

Beauty Trends & Makeup Tips

Mori Girl Makeup Is Korea’s Version Of Clean Girl

It’s no secret that the beauty world looks to East Asia for what’s next. From innovative skincare ingredients to viral makeup techniques, South Korea has become the mecca of all things beauty. Now, a new trend is taking over Korean social media called the Mori Girl makeup. The name comes from the Japanese word mori, meaning “forest,” and the aesthetic channels the feeling of someone who has just wandered out of a dense woodland. Think fresh, translucent skin, barely-there color, and an overall look that feels youthful. In many ways, Mori Girl makeup is a Korean take on the no-makeup makeup look, but slightly softer. Ahead, we’re breaking down exactly how to recreate the Mori Girl look at home.

Lacquered Lips Are Having A High-Shine Moment

Blurred skin and softly diffused lips continue to dominate beauty feeds, but summer is making a case for something far more high-impact: lacquered lips. The finish is glossy and impossible to overlook, giving even the most pared-back makeup look a sharper edge. Unlike softer lip trends that blur into the rest of the face, lacquered lips are meant to catch the light. The mirror-like shine feels almost graphic and that’s exactly what makes it so compelling. Best of all, the effect doesn’t require a complicated routine or a makeup artist’s skill set. With the right prep, pigment, and gloss, you can recreate the look at home. Ahead, the pro-approved steps for mastering lacquered lips.

The 90s Zigzag Headband Is Back In Rotation

From the yoga mom ponytail to stacked barrettes, hair accessories had a serious moment this summer. Now another nostalgic favorite is making its return – and it might be the lowest-effort trend of them all. The zigzag headband is back, with Hailey Bieber leading the revival as only she can. She’s been spotted wearing the throwback accessory in her latest Instagram photo dumps and her Miu Miu campaign, which at this point is all the confirmation anyone needs. The classic acetate or resin headband, defined by its signature zigzag teeth, grips the crown and pushes hair effortlessly back into place. On hot, humid days when the last thing you want is hair sticking to your face, it’s less of a trend and more of a solution. Ahead, how to wear it without looking like you stepped straight out of a 90s yearbook.

About Aveda

Aveda is a prestige beauty brand built around plant-based hair care and skin care, with a heritage rooted in its Minneapolis, Minnesota origins. Founded in 1978 by Horst Rechelbacher, the brand began as a professional salon line and has grown into a full range that includes hair care, skincare, body care, fragrance, and grooming for men, sold to salons and consumers alike. Today Aveda remains rooted in botanical ingredients and sustainable practices, emphasizing high-performance formulas that honor the environment and animal welfare. Aveda is part of a global beauty portfolio owned by Estee Lauder Companies, trusted by professionals and shoppers who seek spa-quality products with a mindful, plant-forward approach.