Aveda Aveda Men pure-formance™ Shave Cream

Aveda Aveda Men pure-formance™ Shave Cream - 1

Aveda Aveda Men pure-formance™ Shave Cream - 2

Aveda Men pure-formance™ Shave Cream

Name: Aveda Men pure-formance™ Shave Cream
Brand: Aveda
SKU: 55650022
Price: 26.00 USD
Availability: InStock

Aveda

$26.00

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Product Insights & Style Tips

The Aveda Men pure-formance Shave Cream reads like a spa moment in a tube, creamy, soothing, and quietly potent. Its phyto-active blend leans into the skin with plant-powered care, while the 97 percent natural derivation keeps things gentle and breathable. It preps skin for a close shave with a calm, comfortable glide that feels more ritual than routine.

Work a small amount onto a damp face and neck, and the creamy lather cushions each pass. The moisturizing, plant-powered blend, free of parabens, sulfates, and phthalates, protects against irritation and razor burn, remaining suitable for all skin types. It rinses clean, and its soothing feel layers well with aftershave or moisturizer for a refined, day-to-night grooming rhythm.

Backed by Aveda's cruelty-free, plant-forward ethos and B Corp certification, this shave cream sits squarely in the realm of mindful grooming. It aligns with Nordstrom Responsible Brands criteria, delivering a clean, high-performance shave that fits a modern routine without sacrificing planet- or people-friendly values.

Materials / Fabrication

High-performance shaving cream
Preps skin for a close, comfortable shave
Suitable for all skin types
Contains a phyto-active blend of naturally derived ingredients
Formula is 97 percent naturally derived from plants, nonpetroleum minerals or water
Size: 5 oz
Paraben-free
Sulfate-free
Phthalate-free
Cruelty-free
B Corp certified brand
Meets Nordstrom Responsible Brands criteria

Recommended Care

Apply a small amount to damp face and neck, shave, and rinse with warm water
Replace cap after use to prevent drying out
Store in a cool, dry place away from direct heat and sunlight
For external use only; avoid contact with eyes
If irritation occurs, discontinue use and consult a physician

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About Aveda

Aveda is a prestige beauty brand built around plant-based hair care and skin care, with a heritage rooted in its Minneapolis, Minnesota origins. Founded in 1978 by Horst Rechelbacher, the brand began as a professional salon line and has grown into a full range that includes hair care, skincare, body care, fragrance, and grooming for men, sold to salons and consumers alike. Today Aveda remains rooted in botanical ingredients and sustainable practices, emphasizing high-performance formulas that honor the environment and animal welfare. Aveda is part of a global beauty portfolio owned by Estee Lauder Companies, trusted by professionals and shoppers who seek spa-quality products with a mindful, plant-forward approach.