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Aveda

Aveda

$14.00

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Free U.S. standard shipping and free returns from Nordstrom. Sold and fulfilled by Nordstrom, with current pricing, availability, and estimated delivery confirmed at checkout. shipping and returns information

Product Insights & Style Tips

The invati ultra advanced purifying hair follicle shampoo from Aveda brings a spa-clean, street-smart vibe to your shower. It uses wintergreen-derived salicylic acid to gently exfoliate the scalp, lifting oil and environmental residues that can clog pores. The result is a creamy lather that rinses clean, leaving hair with a glossy, softened feel and a smooth, comfortable scalp.

Used as the purifying first step in the invati ultra advanced 4-step system, it sets a clean base without heaviness. The gentle formula is nonirritating to the scalp and builds a rich foam that envelops hair, helping strands feel lighter, shinier, and easier to style from morning to night. It rinses away neatly, so you can layer oils, serums, or styling creams on top with confidence.

Beyond the cleanse, the brand underscores clean beauty with a B Corp commitment and Nordstrom Responsible Brands criteria, making this a pick that aligns with thoughtful, transparent care. The formula is paraben-free, phthalate-free, sulfate-free, silicone-free, fragrance-free, and mineral oil-free, fitting a wellness-forward routine with quiet confidence.

Materials / Fabrication

  • Wintergreen-derived salicylic acid for gentle exfoliation
  • Purifying hair follicle shampoo formulation
  • Paraben-free
  • Phthalate-free
  • Sulfate-free
  • Silicone-free
  • Synthetic fragrance-free
  • Mineral oil-free
  • Dermatologist tested
  • Made in the USA
  • B Corp certified
  • Meets Nordstrom Responsible Brands criteria

Recommended Care

  • Use as the purifying step in the invati ultra advanced 4-step system
  • Massage into wet hair and scalp; rinse completely
  • Avoid contact with eyes; rinse thoroughly if contact occurs
  • Follow with conditioner if using the system
  • Store in a cool, dry place; keep cap closed

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About Aveda

Aveda is a prestige beauty brand built around plant-based hair care and skin care, with a heritage rooted in its Minneapolis, Minnesota origins. Founded in 1978 by Horst Rechelbacher, the brand began as a professional salon line and has grown into a full range that includes hair care, skincare, body care, fragrance, and grooming for men, sold to salons and consumers alike. Today Aveda remains rooted in botanical ingredients and sustainable practices, emphasizing high-performance formulas that honor the environment and animal welfare. Aveda is part of a global beauty portfolio owned by Estee Lauder Companies, trusted by professionals and shoppers who seek spa-quality products with a mindful, plant-forward approach.