Aveda
Aveda
$14.00
Product Insights & Style Tips
The invati ultra advanced purifying hair follicle shampoo from Aveda brings a spa-clean, street-smart vibe to your shower. It uses wintergreen-derived salicylic acid to gently exfoliate the scalp, lifting oil and environmental residues that can clog pores. The result is a creamy lather that rinses clean, leaving hair with a glossy, softened feel and a smooth, comfortable scalp.
Used as the purifying first step in the invati ultra advanced 4-step system, it sets a clean base without heaviness. The gentle formula is nonirritating to the scalp and builds a rich foam that envelops hair, helping strands feel lighter, shinier, and easier to style from morning to night. It rinses away neatly, so you can layer oils, serums, or styling creams on top with confidence.
Beyond the cleanse, the brand underscores clean beauty with a B Corp commitment and Nordstrom Responsible Brands criteria, making this a pick that aligns with thoughtful, transparent care. The formula is paraben-free, phthalate-free, sulfate-free, silicone-free, fragrance-free, and mineral oil-free, fitting a wellness-forward routine with quiet confidence.
Materials / Fabrication
- Wintergreen-derived salicylic acid for gentle exfoliation
- Purifying hair follicle shampoo formulation
- Paraben-free
- Phthalate-free
- Sulfate-free
- Silicone-free
- Synthetic fragrance-free
- Mineral oil-free
- Dermatologist tested
- Made in the USA
- B Corp certified
- Meets Nordstrom Responsible Brands criteria
Recommended Care
- Use as the purifying step in the invati ultra advanced 4-step system
- Massage into wet hair and scalp; rinse completely
- Avoid contact with eyes; rinse thoroughly if contact occurs
- Follow with conditioner if using the system
- Store in a cool, dry place; keep cap closed
