Brands / Bleach London / Beauty / Haircare / BLEACH LONDON Rich Brown Permanent Dye Kit-No color

Bleach London BLEACH LONDON Rich Brown Permanent Dye Kit-No color

Bleach London BLEACH LONDON Rich Brown Permanent Dye Kit-No color - 1

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BLEACH LONDON Rich Brown Permanent Dye Kit-No color

Name: BLEACH LONDON Rich Brown Permanent Dye Kit-No color
Brand: Bleach London
SKU: 134979356
Price: 21.00 USD
Availability: InStock

Bleach London

$21.00

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Product Insights & Style Tips

Bleach London brings a new vibe with the Rich Brown Permanent Dye Kit. It promises a rich brown shade without bleach, delivering an easy, modern upgrade that reads polished from day to night. Suited to all hair types, the color lands softly yet makes a quiet, fashion-forward statement.

One kit covers root regrowth and short hair up to 2.5 cm long, and you may need more than one pack for long or thick hair. The dye is permanent, and the kit is non-returnable for hygiene reasons.

Bleach London has built a name on accessible hair color that still carries editorial edge. This rich brown shade anchors a versatile wardrobe, pairing with neutrals, denim, and textured fabrics for a cool, city-ready finish.

Materials / Fabrication

Permanent hair dye
New hair, new vibe
Designed to transform hair to a rich brown shade without bleach
Ideal for all hair types
One kit covers root regrowth and short hair up to 2.5 cm / 1 inch long
You may need to use more than one pack for long or thick hair
Brand: Face + Body by Bleach London

Recommended Care

Perform a patch test at least 48 hours before first use to check for allergies
Follow the kit instructions precisely for application and timing
Wear gloves during application to avoid staining skin
Rinse hair thoroughly with cool to lukewarm water until water runs clear
Use color-safe, sulfate-free shampoo and conditioner to preserve color
Avoid washing hair daily; limit heat styling for 24-48 hours after coloring
Apply a heat protectant when using hot tools after coloring
Avoid contact with eyes; rinse immediately if product enters eyes
Store kit in a cool, dry place out of reach of children

Style Check

Aesthetics: 8/10

Bold yet wearable, the rich brown tone reads editorial without shouting for attention. The shade depth pairs with both monochrome and saturated outfits, making it a versatile color proposition for cool girl wardrobes. The kit presents a clean, modern aesthetic that feels ready for quick at home transformations or a shoot day rinse.

Craftsmanship: 7/10

The dye promises a no bleach run, with a true color deposit that aims for even saturation from roots to lengths. While crafted for home use, the concept leans toward professional results, with clear steps and predictable outcomes. The absence of harsh processing should translate to gentler hair feel, though shade consistency will depend on application and hair type.

Affordability: $$$$

Value feels justified by the design and longevity, offering an accessible path to rich color without salon visits. The absence of bleach adds hair health benefits that enhance long term appeal. For longer or thicker hair, additional packs may be needed, but the cost remains reasonable for at home, customizable color updates.

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About Bleach London

Bleach London is a London-based beauty brand specializing in at-home hair color and color care. Founded in the early 2010s by veteran colorist Alex Brownsell, the label rose from a salon side project into a global name for vibrant, semi-permanent hair dyes and color-depositing hair care. The range now spans colorants and toning shampoos, conditioners, bond restorers, and styling products designed to help achieve bold, salon-quality results at home. Known for punk-chic palettes and playful takes on color, Bleach London blends fashion-forward aesthetics with practical, professional-grade formulas. For shoppers, the brand offers accessible, trend-driven options that let you experiment with vivid looks while prioritizing hair health.