Boux Avenue Boux Avenue Aliyah padded plunge bra in butter yellow
Boux Avenue Boux Avenue Aliyah padded plunge bra in butter yellow - 1
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Boux Avenue Aliyah padded plunge bra in butter yellow

Boux Avenue

$59.00

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📦 Shipping Information: Free U.S. standard shipping on eligible ASOS orders over $75. Sold and fulfilled by ASOS, with final pricing, availability, and delivery details confirmed at checkout. shipping and returns information

Product Insights & Style Tips

The Aliyah padded plunge bra in butter yellow brings a sunlit lift to your lingerie lineup. Padded cups sculpt a smooth, rounded silhouette, while underwire adds quiet support that stays in place through the day. Adjustable straps let you dial in the fit, and a hook-and-eye closure keeps the band secure and clean at the back. The warm butter hue feels playful yet refined, a glow that peeks from beneath tees or a sheer top with easy confidence.

Underneath, the design accommodates the body with a flattering balance of lift and shape, thanks to padding, underwire, and adjustable straps. The plunge neckline gives a touch of allure without shouting, while the secure band keeps everything anchored as you move from desk to drinks. It layers smoothly under blazers, knits, or lightweight slip dresses, and transitions from day to night with a polished silhouette. Boux Avenue leans into accessible, flirt-ready pieces, and Aliyah in butter yellow is a bright, versatile go-to.

Materials / Fabrication

  • Padded cups
  • Underwire support
  • Adjustable straps
  • Hook-and-eye closure
  • Lingerie and Sleepwear by Boux Avenue

Recommended Care

  • Hand wash cold with a mild detergent and rinse thoroughly
  • Do not wring; press gently to remove excess water
  • Lay flat or hang to dry away from direct heat
  • Avoid bleach and fabric softeners
  • Store in a breathable drawer or hanging organiser

Fit Notes

  • Padded cups provide shaping and a smooth silhouette.
  • Underwire support adds lift and structure through the bust.
  • Adjustable straps let you customize the fit.
  • Hook-and-eye closure provides secure fastening.

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About Boux Avenue

Boux Avenue is a London-based lingerie brand launched in 2011 by Theo Paphitis Retail Group, bringing everyday and special occasion intimates into a modern, accessible fold. The label specializes in lingerie, sleepwear, swimwear, and activewear, with a robust range of bras, knickers, bodysuits, and lounge separates designed in-house by a dedicated London team. Boux Avenue emphasizes fit, comfort, and supportive silhouettes across sizes, while offering seasonal coordinated sets and versatile basics that pair with both casual looks and on-trend outfits. The brand's aesthetic leans contemporary, with clean lines, pretty detailing, and a focus on confidence and versatility for the modern woman, making it a reliable stop for everyday essentials and statement pieces.