Boux Avenue Boux Avenue embroidered bow ruched front bralette in pink
Boux Avenue Boux Avenue embroidered bow ruched front bralette in pink - 1
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Boux Avenue embroidered bow ruched front bralette in pink

Boux Avenue

$42.00

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Product Insights & Style Tips

There is a flirtatious lightness to the Boux Avenue embroidered bow ruched front bralette in pink. The silhouette feels airy and intimate, with a V-neck that frames the collarbone and a scoop back that hints at skin. Embroidered bow and ruched front add texture and whimsy, while the soft pink reads romantic without trying too hard. It’s the kind of piece that reads both lounge-ready and ready-to-layer into more polished looks.

Easy to slip on, this bralette moves with the body thanks to its silhouette and the ruched front that adds gentle texture at the center. The bow detail sits as a playful anchor, while the V-neck and scoop back give layering options - peeking beneath a cardigan, tee, or sheer top, or worn solo for a feminine finish.

With Boux Avenue, this pink bralette sits at the crossroads of romance and everyday ease, a motif that threads through the brand's playful, feminine lingerie codes. Pair it with low-slung denim for a soft contrast, or wear beneath delicate knits to let the bow become a secret detail that elevates simple looks.

Materials / Fabrication

  • Bow detail
  • V-neck
  • Scoop back
  • Brand: Boux Avenue
  • Product type: Lingerie & Sleepwear

Recommended Care

  • Delicate care recommended; hand wash cold or use a lingerie bag on gentle cycle
  • Use mild detergent and avoid bleach
  • Lay flat to dry or hang to dry away from direct heat
  • Avoid wringing or twisting to preserve shape

Fit Notes

  • Bralette silhouette features ruching at the front with an embroidered bow detail at the center.
  • A V-neckline and scooped back define the neckline and back shape.
  • The colorway is pink.

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About Boux Avenue

Boux Avenue is a London-based lingerie brand launched in 2011 by Theo Paphitis Retail Group, bringing everyday and special occasion intimates into a modern, accessible fold. The label specializes in lingerie, sleepwear, swimwear, and activewear, with a robust range of bras, knickers, bodysuits, and lounge separates designed in-house by a dedicated London team. Boux Avenue emphasizes fit, comfort, and supportive silhouettes across sizes, while offering seasonal coordinated sets and versatile basics that pair with both casual looks and on-trend outfits. The brand's aesthetic leans contemporary, with clean lines, pretty detailing, and a focus on confidence and versatility for the modern woman, making it a reliable stop for everyday essentials and statement pieces.