IDUN Minerals IDUN Minerals Mascara Magna

IDUN Minerals Mascara Magna

Name: IDUN Minerals Mascara Magna
Brand: IDUN Minerals
SKU: B0908612
Price: 28.00 USD
Availability: InStock

IDUN Minerals

$28.00

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Product Insights & Style Tips

IDUN Minerals Mascara Magna gives instant oversized volume and definition with only a few coats. The curved rounded brush features precise micro-bristles that volumize every lash individually from bottom to top, coating them in a creamy, highly pigmented vegan formula ensuring an intense magnetic black colour. The formula is fragrance-free and both dermatologically and ophthalmologically tested, making it a clean, easy choice for day to night wear.

Wear it with a light touch for open-eyed everyday charm or layer to amp things up for evening. The curved brush lifts and fans each lash while the pigment stays true from first coat to final sweep, letting you build drama without clumps. The result is lashes that look full, separated, and defined, with a magnetic black finish that remains focused from root to tip.

IDUN Minerals contributes a minimal, modern beauty ethos, and Mascara Magna sits squarely in that vibe: bold lashes with a clean, vegan formula that stays comfortable through long wear. Pair with a barely-there brow and a nude lip for a contemporary, editorial finish.

Materials / Fabrication

Instant oversized volume and definition with few coats
Curved rounded brush with precise micro-bristles that volumize every lash individually from bottom to top
Creamy, highly pigmented vegan formula
Intense magnetic black colour
Fragrance-free
Vegan
Dermatologically tested
Ophthalmologically tested

Recommended Care

Remove with a gentle eye makeup remover to maintain lash health
Do not share mascara to prevent contamination
Replace every 3 months for optimal performance
Keep cap tightly closed and store upright in a cool place away from direct heat and sunlight

Beauty Trends & Makeup Tips

Olivia Dean Is Making A Case For 80s Beauty

90s makeup has been dominating the beauty conversation for a while now, but pop singer Olivia Dean is making a compelling case for the decade that came before it. Recently spotted in a full 80s beauty moment, she stopped us in our scroll. The era’s signature approach leans hard into color – a bold eye paired with equally vibrant cheeks. It has a more playful energy than the minimalist looks associated with the 90s or Y2K, and yes, it borders on theatrical. But that’s what makes it work. 80s beauty isn’t trying to be subtle and it doesn’t pretend to be. It belongs at a girls’ night out, a live music event, or anywhere else that deserves a little drama. Here’s how to recreate Olivia Dean’s take on it.

All The It Girls Are Rocking Cool-Toned Lips

Last year was all about cool-toned eyes, with silver and gray shadows adding an edgy twist to everyday makeup. This fall, a new trend is entering the chat and it’s the perfect companion to those icy eye looks. Cool-toned lips are set to dominate the season, and they’re far prettier than they might sound. Rather than unflattering, pale shades, today’s cool-toned lips are a more ’90s approach to the blurred lip. Instead of warm mauves and caramel browns, the focus is on shades like gray-brown that add dimension and definition to your pout. The result is still soft and feminine, but with an autumnal feel. Ahead, we’re sharing a step-by-step guide to achieving the perfect cool-toned lips, just like your favorite celebrity wears on the red carpet.

The Diffused Makeup Look Is Fall’s Prettiest Beauty Trend

Blurred, diffused, soft-focus – whatever you call it, the aesthetic is back and bigger than ever. What started as the Nina Park makeup look has evolved into a full-blown beauty phenomenon, with everyone chasing that barely-there glow. It looks more expensive than a full face of product despite its lived-in quality – and that’s what makes it so appealing. Eyeliner smudged out with a fingertip, seamlessly blended eyeshadow, a flush across the cheeks that looks natural rather than applied. It’s glam with just enough imperfection to feel human, which is precisely why it’s here to stay. If you’re ready to master the diffused makeup look, here’s your updated guide.

About IDUN Minerals

IDUN Minerals is a Stockholm-born clean beauty brand launched in 2011 that specializes in mineral-based makeup and skin care designed to be gentle yet high performing. The range covers face, eyes and lips, including foundations, powders, lip and eye products, plus makeup brushes and skincare essentials that focus on purity and skin protection. The brand is known for ultra-pure mineral formulas and a conscious beauty philosophy, earning awards in Sweden and across the Nordic region and carrying the Nordic Swan ecolabel. For shoppers, IDUN offers a versatile, shade-rich edit that blends everyday wear with skin-loving ingredients, making it easy to build a natural, luminous finish.