IT Cosmetics IT Cosmetics Superhero Elastic Stretch Volumizing Mascara

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IT Cosmetics Superhero Elastic Stretch Volumizing Mascara

Name: IT Cosmetics Superhero Elastic Stretch Volumizing Mascara
Brand: IT Cosmetics
SKU: 30754791
Price: 28.00 USD
Availability: InStock

IT Cosmetics

$28.00

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Product Insights & Style Tips

IT Cosmetics Superhero Elastic Stretch Volumizing Mascara is a game changer that feels like skin care for your lashes. Clinically tested to deliver super volume, super length, and elastic stretch in just one coat, it blends lash lifting polymers, volumizing collagen, strengthening biotin, proteins and peptides with a rich, super black pigment. The Lash-Changing Power Brush coats every lash from base to tip, lifting while separating to create a fuller lash line with a sleek, modern finish.

Use starts at the base, wiggle and sweep up to the tips, and add additional coats for more drama. The wand catches every lash, lifting and separating to form a fuller lash line that holds through the day. It layers nicely with other eye looks, moving from daytime polish to midnight drama, and its cruelty-free, made-in-Italy pedigree keeps the routine feeling luxe yet approachable.

IT Cosmetics speaks to a beauty code that blends care with edge, a vibe The Cool Hour readers crave. This mascara doubles down on lash health while delivering impact, nodding to editorial looks that stay long, dark, and defined, a fit for day to night polish.

Materials / Fabrication

Clinically tested mascara for super volume, super length and elastic stretch in one coat
Made in Italy
Lash-Changing Power Brush for lifting and separating lashes from base to tips
Contains eyelash-lifting polymers, volumizing collagen, strengthening biotin, proteins and peptides
Super-black pigment

Recommended Care

Remove mascara daily with a gentle eye makeup remover to protect lash health and product integrity
Replace mascara every 3 months to prevent bacteria buildup
Do not share this product with others
Keep cap tightly closed when not in use to prevent drying
Store in a cool, dry place away from direct heat or sunlight
Wipe the brush clean periodically to remove clumps and maintain performance

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About IT Cosmetics

IT Cosmetics is a pioneering beauty brand rooted in real skin solutions, offering a wide range of makeup, skincare, and tools designed to address common concerns with dermatologist-backed formulations. Founded in 2008 by Jamie Kern Lima, the brand rose to prominence on TV shopping networks with its Your Skin But Better philosophy, blending corrective coverage with skin-care benefits. Today IT Cosmetics spans color cosmetics, anti-aging skincare, and makeup tools, including iconic foundations, concealers, brows, lashes, and complexion-enhancing products, all developed with input from medical professionals. The brand joined L'Oréal in 2016 in a landmark acquisition, continuing to empower diverse skin tones and routines for modern, performance-focused shoppers.