levi's 723™ High Waist Straight Leg Jeans

Name: levi's 723™ High Waist Straight Leg Jeans
Brand: levi's
SKU: B1430105
Price: 110.00 USD
Availability: InStock

levi's

$110.00

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Product Insights & Style Tips

Levi's 723 High Waist Straight Leg Jeans channel timeless denim cool with a confident, easygoing vibe. Cut in nonstretch cotton denim, they feel sturdy in the hand while the straight leg keeps things relaxed and modern. The fabric blend - 51% cotton, 37% lyocell, 7% polyester, 3% elastomultiester, 2% elastane - offers structure with a softly lived-in drape that wears well from morning errands to after-hours hangs.

High rise hits at the waist with a 10 1/4 inch front rise, and a 32 inch inseam plays with a clean, straight line from hip to hem. The zip fly with button closure keeps the waist tidy, and the five-pocket styling holds your essentials without bulk. This jean skims the body through the hips and thighs while leaving room for movement, and it layers effortlessly under sweaters, jackets, or a cropped top for shifting looks across settings.

Levi's lineage of durable, versatile denim meets modern ease in the 723. The high waist and straight leg frame a timeless silhouette that reads cool and contemporary from city streets to dinner with friends. As a staple at The Cool Hour, it pairs with everything from sleek boots to minimalist sneakers for a wearable statement of easy, understated polish.

Materials / Fabrication

Nonstretch cotton denim
Silhouette: classic straight-leg
Inseam: 32 in
Leg opening: 17 in
Front rise: 10 1/4 in
Zip fly with button closure
Five-pocket styling
Fabric composition: 51% cotton, 37% lyocell, 7% polyester, 3% elastomultiester, 2% elastane
Imported

Recommended Care

Machine wash cold with like colors; inside out to minimize fading
Use a mild detergent; avoid bleach
Tumble dry low or line dry to prevent shrinkage
Warm iron if needed; avoid high heat to protect elastane fibers

The levi's Moodboard

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Levi’s “Behind Every Original” debuted with a Super Bowl placement, anchoring the launch around the anthem film “Backstory.” The film was directed by Kim Gehrig and flips expectations by showing its cast — including Rosé, inviting viewers to interpret identity, attitude, and style through how denim sits, moves, and exists in the frame. Rosé is featured as a named cast member in the campaign’s creative universe, positioned alongside athletes, creators, and cultural figures. Rather than relying on a classic celebrity reveal, the film’s design centers on Levi’s denim codes and the unique visual language that the brand has built over generations.

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Leave it to Beyoncé to shake up the denim game with her newest drop: BEYONCÉ X LEVI’S. This is not just another capsule collab—it’s a full-scale reinvention of denim through the lens of one of pop culture’s most enduring icons. Debuting with a sultry campaign film, The Denim Cowboy, the collection reinterprets Levi’s archival visuals from the ’80s and ’90s and sets them to a reworked version of “Levii’s Jeans” from Cowboy Carter. The synergy between the music, the styling, and the slow-burn nostalgia makes it clear: Bey isn’t riding trends, she’s rewriting fashion history. With dusty plains, rhinestone cowgirl energy, and a wink to vintage Americana, the campaign is a love letter to denim’s past—but with Beyoncé firmly in the director’s chair of its future.

About Levi's

Levi’s is a global denim house that has become synonymous with the classic fashion, workwear staple – jeans. It was in 1852, when Levi Strauss, an immigrant from Bavaria opened a dry goods company in San Francisco during the height of the California Gold Rush, where he recognized the need to create clothes for hardworking people that can endure any challenges of which the heavy physical work may bring. This was the first ‘blue jeans’ were made. Shop the latest collection from Levi’s, ranging in jeans, jackets, sweatshirts, tops, tees, pants, overalls, and more.