724 Eau de Parfum, 2.3 oz.

Product Insights & Style Tips

Maison Francis Kurkdjian’s 724 Eau de Parfum distills the pulse and promise of a metropolis at dawn into a bottle—the sensation of city air just lifting, skyscrapers catching first light on glass. The scent opens with that immediately recognizable cleanliness, somewhere between sun-warmed linen and the metallic hush of early morning—think aldehydes and bergamot working in tandem for an effect that is fresh and subtly electric. The floral heart blooms quietly, with jasmine absolute and sweet pea lending an airy, almost translucent bloom that still leaves a trace of warmth against the skin. It’s contemporary, polished, resolutely urban—yet soft where it counts.

In the realm of wear, 724 is that rare eau de parfum that feels dressed up and uncomplicated at once. The composition lingers close, elevating both crisp tailoring and oversized knits, moving seamlessly from morning studio runs to late rooftop hours without overpowering the scene. The musky undertones anchor the silhouette, giving it a sense of presence without veering heady or fussy; a few spritzes in the morning and you’re enveloped for the day, minus any competing notes. This is quietly self-assured perfume—the finishing detail that lives as easily on bare skin as it does with your sharpest jacket, making it a subtle signature for anyone cycling through city life.

True to Maison Francis Kurkdjian’s language, 724 feels both universal and deeply individual—a clean, silken floral with a cosmopolitan edge. If you gravitate toward scents that sit in the sweet spot between effortless and elevated (think Chanel No. 5 for the modern girl), this fits right into the narrative: nuanced, globally minded, and endlessly wearable.