Max Mara Atelier Fall 2026 Gives Outerwear The Couture Treatment
Max Mara didn’t come to Paris Couture Week to suddenly become a gown brand. For its first Atelier presentation in the French capital, the house stayed loyal to the garment it has spent decades perfecting: the coat. Shown inside the newly renovated Avenue Montaigne flagship, the Fall 2026 collection turned redingotes, capes, oversized overcoats and kimono-shaped layers into a pretty convincing argument that outerwear deserves top billing.
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