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Men's Jordan Brand Khaki UCLA Bruins True Primetime Performance Fitted Hat

Name: Men's Jordan Brand Khaki UCLA Bruins True Primetime Performance Fitted Hat
Brand: Jordan Brand
SKU: A7598030
Price: 39.99 USD
Availability: InStock

Jordan Brand

$39.99

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Product Insights & Style Tips

The khaki UCLA Bruins True Primetime Performance Fitted Hat from Jordan Brand blends stadium energy with street-ready ease. A crisp 100% polyester build plus Dri-FIT moisture-wicking keeps you cool as the crowd swells. A high crown and six-panel structure give it a sharp, confident silhouette, while a contrast-color underbill offers a subtle pop. Embroidered UCLA logos sit at the front and back for team pride that reads polished from every angle.

This fitted cap wears close to the head with a flat bill that stays flat and clean. Eyelets enhance airflow, and the structured shape holds its form through long days on the sideline or daily commutes. It wipes clean with a damp cloth, making upkeep easy, and the licensed logos ensure it pairs seamlessly with tees, hoodies, or a light jacket as seasons change.

Jordan Brand teams with UCLA to fuse performance cues with campus style, a go-to for game day fans who want that energy in everyday wear. That fusion of sport heritage and streetwear language makes this hat a reliable rotation piece, easy to pair with denim, athleisure, or a casual blazer for cooler evenings.

Materials / Fabrication

Brand: Jordan Brand
Embroidered UCLA Bruins logo on the front
Embroidered stacked team wordmark on the front
Embroidered team logo on the back
Dri-FIT technology wicks away moisture
Material: 100 percent polyester
Six panels with eyelets
Flat bill
High crown
Contrast-color underbill
Imported
Officially licensed

Recommended Care

Wipe clean with a damp cloth
Do not machine wash or soak
Avoid heat during drying; air dry away from direct heat
Avoid ironing or exposing to high heat

Fit Notes

Fitted silhouette with six-panel construction and a high crown yields a classic, structured profile.
Made from 100% polyester with Dri-FIT moisture-wicking to help keep you cool.
Flat bill with a contrast-color underbill provides a clean, athletic look.

Style Check

Aesthetics: 9/10

Bold collegiate branding meets utilitarian khaki in a crisp, structured silhouette. The flat bill and high crown lend a streetwear-ready edge, while embroidered UCLA wordmark and team logo deliver instant recognition. Despite sports heritage, the understated khaki palette keeps it versatile for editorial street-style pairings.

Craftsmanship: 7/10

The hat presents clean construction with a structured six-panel build and a reinforced crown that holds its shape. Dense embroidery for the UCLA front and back logos sits neatly, with crisp stitching along the six seams and the underbill contrast color. Material feels durable polyester; moisture-wicking performance suggests practical, long-wear appeal.

Affordability: $$$

The value feels justified given brand prestige, performance fabric, and two logo placements. The cost matches its design and collegiate appeal, with solid construction and functional details that enhance wearability. The price reflects a balance between premium branding and accessible street-ready style for daily use and limited drop moments alike.

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About Jordan Brand

Jordan Brand is Nike's premier athletic and lifestyle label built around Michael Jordan's wardrobe of iconic sneakers and performance gear. Originating with the Air Jordan line in the mid-1980s and evolving into a distinct brand in the late 1990s, it now spans footwear, apparel, and accessories for men, women, and kids. Expect a tightly edited mix of performance sneakers, sport-inspired streetwear, hoodies, tees, jackets, and statement Jumpman insignia that resonates with basketball culture and fashion-forward wardrobes alike. Rooted in heritage and craft, Jordan Brand blends on-court performance with everyday style, offering sought-after silhouettes and limited editions that appeal to collectors and trend seekers alike.