OPEN YY OPEN YY SSENSE Exclusive White 'I LOVE YY' Baby T-shirt

OPEN YY OPEN YY SSENSE Exclusive White 'I LOVE YY' Baby T-shirt - 1

OPEN YY OPEN YY SSENSE Exclusive White 'I LOVE YY' Baby T-shirt - 2

OPEN YY SSENSE Exclusive White 'I LOVE YY' Baby T-shirt

Name: OPEN YY SSENSE Exclusive White 'I LOVE YY' Baby T-shirt
Brand: OPEN YY
Price: 59.00 USD
Availability: InStock

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Product Insights & Style Tips

The OPEN YY SSENSE Exclusive White 'I LOVE YY' Baby T-shirt channels a playful, minimalist aesthetic that resonates with the effortlessly cool. Crafted from soft cotton jersey, it embodies the laid-back ease of a summer essential while celebrating the brand's distinctive graphic punch. The crisp white fabric acts as a canvas for the bold statement print, merging streetwear vibes with a nod to personal expression. Seamlessly blending into your wardrobe, this tee is both a shoutout and a staple.

Effortlessly combining form and fashion-forward ease, the baby T-shirt's rib-knit crewneck offers subtle structure, framing the face while ensuring a comfortable fit. Its close but easy cut works just as seamlessly under an oversized blazer for an elevated look or paired with vintage denim for a relaxed day out. The graphic print adds just enough edge, making it a conversation starter whether layered or worn solo. This piece moves fluidly between casual settings and more curated looks with the simple switch of accessories.

As an SSENSE exclusive, this OPEN YY tee taps into the unique appeal of limited-edition drops, striking a chord with collectors and trendsetters alike. The brand's focus on personal expression through wearable art is right at home in the current wave of graphic-driven fashion, aligning perfectly with the modern wardrobe's balance of comfort and individuality.

Materials / Fabrication

Cotton jersey
Rib-knit crewneck
Logo graphic printed at chest
Available exclusively at SSENSE
Supplier color: White

Recommended Care

Machine wash cold with like colors.
Use a mild detergent to protect the fabric.
Tumble dry low or hang to dry to prevent shrinkage.
Iron on reverse side if needed, avoiding the printed graphic.

The OPEN YY Moodboard

OPEN YY Spring Summer 2026 Explores Blurred Memory With Graphic Tees And Knits

OPEN YY Spring Summer 2026 is built around a single childhood photograph that feels blurred and incomplete. The campaign titled Frames uses that image as a starting point rather than a literal reference. Instead of recreating the past, the collection focuses on how memory shows up in fragments. The result is a wardrobe that feels lived in, personal, and slightly unresolved.

OPEN YY Redefines Cozy for FW 2025

Born in Seoul in 2020 under the creative direction of sisters Jiyoung and Boyoung Kim, OPEN YY (formerly TheOpen Product) began as a brand rooted in fluidity, asymmetry, and soft-knit minimalism. Their name traces to the Kim sisters’ shared name “Young,” a word that signals both “brightness” and “flower bud,” capturing a tension between individuality and cohesion. That dual vision — soft yet distinct — continues to define OPEN YY’s voice. While their sporty-streetwear origins remain, recent seasons have leaned harder into sculptural silhouettes, modular layering, and a quiet kind of complexity that still feels wearable.

OPEN YY Reframes Tartan And Fleece With Street Proven Ease

OPEN YY leans into a tougher mood for Fall Winter 2025, dialing up utilitarian attitude with a playful wink. The Seoul label known for its quick change styling and clever accessories brings a focused wardrobe that feels ready for city movement and late nights. Think looped webbing, oversized pockets, and those signature accessories that double as styling tools. The collection reads like a field diary rewritten through a club kid filter. It asks a simple question and offers a confident reply. Why do we borrow from menswear. Because the proportions give freedom, and because hardware and strapping can frame the body like jewelry. Look closely and you will catch familiar OPEN YY motifs reimagined in heavier fabrics and dense textures, from tartan scarves to wire beanies and pocket belts that shift an outfit in seconds.

About OPEN YY

OPEN YY is a groundbreaking South Korean fashion label that fearlessly reimagines timeless womenswear with a refreshing blend of modesty and idiosyncratic flair. Rejecting conformity, the brand celebrates diversity by challenging outdated fashion norms and showcasing a distinctive design philosophy. Their ready-to-wear collections empower the modern woman to express her individuality, infusing familiar wardrobe staples with a twist of uniqueness.