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Prada elevates the weather system with the Re-Nylon Transformable Hooded Down Jacket, a sleek fusion of sustainability and high fashion. Crafted from recycled ReNylon, the silhouette feels crisp and modern, with a high stand collar and an integrated padded hood that lends a sculptural, runway-ready edge. The boxy cropped cut pairs pristine white logic with the luxe sheen of a premium down fill, while a signature enameled metal triangle logo punctuates the chest like a quiet badge of modern heritage.
The piece wears as a versatile layering hero, with a snapbutton front and a concealed zip for a clean, streamlined line. Long sleeves with elasticized cuffs hold shape and add a touch of athletic ease, and the removable sleeves convert the jacket into a sleeveless shell that still keeps the silhouette intact. Hip welt pockets balance practicality with polish, making it as suited to city street style as to a chilly weekend gallery crawl, shifting effortlessly between looks and settings.
Prada continues to redefine luxury outerwear with pieces that feel both technologically savvy and fashion-forward. The Transformable Hooded Down Jacket channels a future-facing vibe while nodding to timeless outerwear codes, inviting pairing with tailored trousers for a crisp city uniform or with relaxed denim for a luxe off-duty moment. A true statement piece that thrives in the intersection of innovation and impeccable taste.
Prada's Re-Nylon Transformable Hooded Down Jacket commands attention with a crisp white, boxy cropped silhouette and a sculptural high collar. The integrated padded hood, removable sleeves option, and glossy down finish create a runway forward mood, while the signature metal triangle adds a quiet heritage cue that elevates the overall editorial feel.
Construction reads as meticulously engineered: recycled Re-Nylon fabric, clean snapbutton front, concealed zip, elasticized cuffs, and precise paneling that holds shape. The transformable sleeves and detachable elements demonstrate thoughtful tailoring, with hardware and linings chosen for durability. Fine stitching and strategic detailing reinforce a sense of premium, enduring quality.
The value feels justified for a disruptive, tech-driven outerwear piece from a luxury house. The price aligns with its design sophistication, sustainable materials, and versatile, multi-season utility. While aspirational, the garment promises lasting impact in a wardrobe with editorial flair and a forward looking appeal.
SANA knows how to make a Prada front row count. The TWICE member and house ambassador attended the Spring/Summer 2027 womenswear show in Milan wearing a sleeveless black dress with a square neckline and slim belt at the waist. Rather than piling on the extras, she let the sleek silhouette do the work, finishing the look with long, voluminous waves and the kind of red-carpet polish that photographs especially well.
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Prada’s Fall Winter 2026 campaign, titled Simple Stories, gives the ordinary a full cinematic treatment. Directed by Barry Jenkins, the stills and short films follow Chen Haoyu, Kelvin Harrison Jr., Hunter Schafer and Troye Sivan through private domestic scenes that appear to begin somewhere before the camera arrives. The cast makes phone calls, sits alone and moves through rooms filled with unanswered questions, while the Prada clothes remain part of the action rather than posing above it.
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Zendaya has officially joined Prada Beauty as the global face of Prada Paradoxe, making her debut with the new Sweet Chemistry Eau de Parfum. The campaign turns her ability to switch characters, hairstyles and red-carpet personas into its central idea, presenting two distinct versions of the actor beneath the line “Never the same, always myself.” Directed by Barry Jenkins, the film frames fragrance as another part of Zendaya’s ongoing beauty transformation rather than a standard celebrity endorsement.
Read MorePRADA is one of the most iconic and famous luxury fashion houses in the world. First established in 1913 at Milan’s prestigious Galleria Vittorio Emanuele II, PRADA has become one of the continuously adored brand over numerous decades. The collections draw inspiration from contemporary art and society, designed by visionary Miuccia Prada – granddaughter of founded Mario. Shop the latest collection from PRADA, ranging in dresses to skirts, tops, sweaters, outerwear, shoes, bags and accessories.
