The Vibe :
⊹ Zendaya becomes the global face of Prada Paradoxe.
⊹ Sweet Chemistry pairs blackcurrant syrup with orange blossom and neroli milk.
⊹ Barry Jenkins directs the campaign film.
⊹ Two contrasting looks mirror Zendaya’s shape-shifting red-carpet style.
Zendaya has officially joined Prada Beauty as the global face of Prada Paradoxe, making her debut with the new Sweet Chemistry Eau de Parfum. The campaign turns her ability to switch characters, hairstyles and red-carpet personas into its central idea, presenting two distinct versions of the actor beneath the line “Never the same, always myself.” Directed by Barry Jenkins, the film frames fragrance as another part of Zendaya’s ongoing beauty transformation rather than a standard celebrity endorsement.
Sweet Chemistry enters the Paradoxe lineup with blackcurrant syrup, orange blossom absolute and a creamy neroli milk accord. The fruity floral composition sounds sweeter than the original Prada Paradoxe Eau de Parfum, while keeping the white-floral identity associated with the range. Zendaya was already wearing Paradoxe before the partnership began, after testing the Intense edition at the 2025 Met Gala and receiving enough compliments to make it her regular fragrance.
Extra Style Notes
Brand DNA
Prada Beauty extends the Milan house’s cerebral glamour into fragrance, makeup, and skincare. Guided by Miuccia Prada and Raf Simons, the line favors refillable design, unexpected color, polished textures, and sleek geometric packaging.
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