SER.O.YA SER. O.YA Oona Mock Neck Maxi Dress
SER.O.YA SER. O.YA Oona Mock Neck Maxi Dress - 1
SER.O.YA SER. O.YA Oona Mock Neck Maxi Dress - 2
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SER. O.YA Oona Mock Neck Maxi Dress

SER.O.YA

$398.00

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Product Insights & Style Tips

The SER.O.YA Oona Mock Neck Maxi Dress channels runway minimalism softened with a hint of ‘90s It-girl attitude. The pastel yellow hue feels like a sunkissed memory, while the ultra-soft, stretchy fabric curves to the body with that barely-there touch—think second-skin, but richer, and with just enough weight for a little drama with every step. The unlined construction keeps things sleek and unfussy, with a mock neckline and streamlined long sleeves that feel fresh and contemporary, giving display to subtle curves and strong silhouettes.

Slip-on styling makes this maxi an instant mood: you step in, button the neck, and the rest falls into place. The bodycon fit hugs in all the right places without restricting movement, letting the dress mold rather than compress—effortless from day to night. The long sleeve and higher neckline combo means it goes seamless under an oversized blazer or a leather moto for changed-up textures, easily skimming over base layers or standing alone as a statement. A discreet closure at the back keeps the lines clean, while the stretch fabrication moves with you, making Oona as easy to lounge in as it is to dance in.

SER.O.YA has staked its reputation on confident, city-cool staples with a streetwise twist, and this maxi lands right in that sweet spot. The Oona is a closet workhorse for anyone who loves the simplicity of a single piece with big impact—just add chunky sandals or vintage hoops, and it reads current, no matter the season.

Materials / Fabrication

  • Soft, stretchy fabrication
  • Fitted, bodycon silhouette
  • Mock neckline
  • Long sleeves
  • Unlined
  • Pull-on styling with button closure at neck

Recommended Care

  • Machine wash in cold water on gentle cycle to preserve stretch and shape.
  • Wash with like colors to prevent color transfer.
  • Laundry bag recommended to avoid snags on delicate fabrics.
  • Lay flat or hang to dry; avoid using a dryer to reduce risk of shrinkage.
  • Iron on low heat if needed, or steam to remove wrinkles.

The SER.O.YA Moodboard

About SER.O.YA

SER.O.YA is an emerging fashion brand to know, founded by Ohad Seroya and his husband Aviad Klin in 2019. The cofounders and directors who are also behind women’s fashion brand Retrofete, founded SER.O.YA with a focus on pre-dominantly gender-neutral styles that are unisex, fusing together feminine and masculine designs. Shop the latest collection from SER.O.YA, ranging in dresses, jeans, shorts, sweaters, tees, blazers and trousers.