The Laundress The Laundress No. 723 Detergent

The Laundress No. 723 Detergent

Name: The Laundress No. 723 Detergent
Brand: The Laundress
SKU: DT72316001
Price: 26.00 USD
Availability: InStock

The Laundress

$26.00

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Product Insights & Style Tips

The Laundress No. 723 Detergent turns an everyday ritual into an ode to the art of scent. A lush, rosy bouquet animates this cult-favorite formula—imagine freshly unfurled petals mingling with violet, jasmine, and the earthy, late-afternoon mystery of patchouli and guaiac wood. The lightweight detergent glides effortlessly through each wash, giving your linens and wardrobe essentials a fragrance worthy of your favorite Parisian apothecary, not just your closet.

Every bottle yields around fifteen washes—just enough to make laundry less of a task and more of a pause-and-breathe moment. The liquid has a silken, weightless touch; it pours cleanly, settling easily into water and fabric alike, so there's less mess and no residue. As your clothes are laundered, stubborn marks and city grit melt away, leaving only an alluring freshness that clings without overpowering. Whether blended into a weekend linen refresh or as the final word on a night-out slip dress, this detergent feels as seamless in a modern apartment as it does among heirloom bedding. The Laundress sensibility has always merged performance with pleasure, and the No. 723 scent’s rose-forward slant makes each load an understated luxury—channeling that quiet, confident cool only New York knows.

Materials / Fabrication

Perfumer-crafted fragrance: notes of geranium, Damask rose, jasmine, lily of the valley, violet, patchouli, guaiac wood, amber
Formulated as a laundry detergent to target stains, dirt, and grease
Lightweight liquid consistency for easy dosing
Yields approximately 15 washes per 16 fl oz bottle

Recommended Care

Follow garment label instructions and test on an inconspicuous area if using on delicate fabrics.
Use the recommended amount of detergent per load for optimal results.
Store in a cool, dry place, tightly closed to preserve fragrance.
Keep out of reach of children and avoid contact with eyes.

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About The Laundress

The Laundress is a specialist fabric care and lifestyle brand offering a curated range of premium laundry and home cleaning essentials. Established in 2004 by Gwen Whiting and Lindsey Boyd, the brand is known for its high-performance detergents, fabric-specific care products, stain solutions, and fabric sprays—each formulated to clean effectively while preserving delicate textiles and elevating the daily care routine. The Laundress’s collection spans laundry detergents, fabric conditioners, home cleaning sprays, and accessories designed for wool, cashmere, delicates, and everyday garments, as well as home surfaces. Blending efficacy with sophisticated fragrance profiles, The Laundress appeals to shoppers seeking elevated, eco-conscious alternatives to conventional cleaning products that care for both clothing and the home environment.