The Normal Brand Hudson Flannel Button-Up Shirt
The Normal Brand
$108.00
📦 Shipping Information:
Available from Nordstrom | Free standard shipping on qualifying US orders 
Product Insights & Style Tips
The Normal Brand Hudson Flannel Button-Up Shirt exudes an effortlessly laid-back vibe with a touch of rustic charm. Crafted from 100% double-brushed cotton, it offers a cozy, lived-in feel right from the first wear, thanks to its signature softening wash. The flannel's texture invites you into the realm of comfort, melding the nostalgic warmth of a classic favorite with a fresh, relaxed edge.
With its thoughtful design, this flannel shirt moves with ease, making it a versatile wardrobe staple. The fabric drapes naturally over the body, while the adjustable button cuffs and spread collar provide options for both layered and solo wear. As you move from casual brunches to weekend hikes, the button-patch pocket adds a practical element for carrying essentials. Its 29 1/2" length allows it to transition seamlessly from tucked-in precision to an untucked casual look, adapting to varied settings with finesse.
Reflecting a trend toward everyday ease with elevated details, The Normal Brand encapsulates a no-fuss aesthetic that aligns with the current appreciation for timeless, well-crafted essentials. The Hudson flannel fits effortlessly into this narrative, offering a blend of classic style and modern comfort that speaks to the cool girl’s wardrobe staples.
Materials / Fabrication
- Double-brushed cotton flannel
- Signature softening wash
- Front button closure
- Spread collar
- Long sleeves with adjustable button cuffs
- Chest button-patch pocket
- 100% cotton
- 29 1/2" length
- Imported
Recommended Care
- Machine wash in cold water with like colors.
- Use a mild detergent to maintain softness.
- Tumble dry low to preserve fabric quality.
- Iron on low heat if needed.
- Avoid bleach to prevent fabric damage.
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About The Normal Brand
The Normal Brand, founded in 2015 by Jimmy Sansone, is a lifestyle clothing brand that was created to celebrate and cater to the Midwest lifestyle, a departure from the coastal-centric fashion brands like Johnnie-O and Vineyard Vines. Jimmy, who left a high-paying job in investment banking, enlisted the help of his entire family to launch and grow the brand. The Normal Brand has grown significantly, resonating with consumers who appreciate its blend of comfort, quality, and understated style.