Gucci Beauty and the Bag campaign casts NINGNING from aespa as the face of the Paparazzo bag, placing the global ambassador inside a sharp new chapter for the House’s handbag story. Photographed by Mert and Marcus, the campaign centers on the connection between a woman and the bag she carries, with NINGNING styled in sleek tailoring, full GG looks, and polished Gucci accessories. The Gucci Paparazzo Medium leather tote bag leads the story with a soft top handle shape, archival Web stripe detail, Horsebit hardware, and a detachable strap.
Gucci Beauty and the Bag Campaign Taps NINGNING For Handbag Drama
Beauty and the Bag continues Gucci’s focus on handbags as central objects in its imagery. This chapter brings NINGNING into the frame with the Paparazzo, while Kate Moss and Emily Ratajkowski appear with other silhouettes. Each bag is treated as a character, and the Paparazzo is featured in black leather, sand suede, and GG canvas.
NINGNING’s presence connects Gucci’s heritage codes with global pop culture, combining music, celebrity influence, and handbag allure. The result feels direct, polished, and built around one central object.
Trending Gucci Styles
The Paparazzo carries iconic Gucci signatures: the red and green Web stripe and 1940s Horsebit hardware. The soft leather body and relaxed top handle shape keep the bag practical, and the detachable strap adds versatility for different styling. It pairs seamlessly with tailored separates, GG logo pieces, or evening dressing.
NINGNING Brings Aespa Star Power To Gucci
NINGNING gives the campaign energy by moving from sleek minimal styling to full GG dressing, keeping the Paparazzo at the center. Tailoring adds structure, logos add graphic impact, and accessories frame the bag within Gucci’s heritage aesthetic. Related silhouettes like top-handle or tote bags complement the Paparazzo while reinforcing the campaign’s accessory focus.
Beauty and the Bag makes Gucci’s handbag language feel intentional. NINGNING, Kate Moss, and Emily Ratajkowski each embody different bag narratives, with the Paparazzo standing out as a versatile, carry-everywhere piece. Between GG canvas, suede, black leather, Web stripe details, and Horsebit hardware, the campaign positions the bag as the focal point of the imagery while giving NINGNING a strong cultural moment with the House.
Extra Style Notes
Brand DNA
Founded by Guccio Gucci in Florence in 1921, Gucci turns Italian luxury into a high gloss code of leather goods, Horsebit hardware, bamboo handles, GG monograms, red green webbing, and Demna’s newly charged house attitude.
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