The Vibe :
⊹ Ningning has officially joined BVLGARI as a new brand ambassador.
⊹ The aespa member appears in the house’s Divas’ Dream and Serpenti collections.
⊹ Jewelry and watches take center stage in the first campaign images.
⊹ The appointment adds another major luxury partnership to Ningning’s growing fashion résumé.
Ningning has officially entered the BVLGARI universe. The aespa member was announced as a new ambassador for the Roman jewelry house on September 21, marking the partnership with a polished set of campaign portraits centered on some of BVLGARI’s most recognizable designs. The first images place Ningning in pieces from the new Divas’ Dream jewelry collection alongside Serpenti jewelry and watches, keeping the styling sleek enough to let the gold and signature motifs do most of the talking.
BVLGARI described Ningning through her artistry, magnetic presence and willingness to try new things, all of which fit neatly with the house’s more expressive side. The Divas’ Dream pieces bring in the collection’s fan-shaped motif, while Serpenti adds the unmistakable snake forms that have become one of BVLGARI’s signatures. The campaign portrait keeps everything pared back with a black dress, soft pink-toned makeup and stacked jewelry across her hands, wrists, ears and neckline.
The appointment arrives during a particularly fashion-heavy stretch for Ningning. Earlier this year, she was named a global ambassador for Gucci, adding another Italian luxury house to her growing list of partnerships. With BVLGARI, the focus shifts from ready-to-wear into fine jewelry and watches, giving her a completely different lane to play in while keeping the same high-gloss energy that has made her such a natural fit for luxury campaigns.
Trending BVLGARI Styles
Brand DNA
Founded in Rome in 1884 by Sotirio Bulgari, BVLGARI is famed for bold Italian jewelry with unmistakable color and glamour. Serpenti motifs, vivid gemstones, architectural forms, watches, and leather goods define the house’s Roman luxury heritage.
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