The Vibe :
⊹ Ashley and Mary-Kate Olsen bring a bohemian streak to The Row’s Spring 2027 collection.
⊹ Madras checks, floral fabrics and vintage-style lace join the label’s signature tailoring.
⊹ Scarves become halter tops, while embroidered belts and colorful beads give outfits a personal touch.
⊹ Flip-flops, flat sandals and canvas totes keep the accessories decidedly unfussy.
The Row Spring 2027 has officially developed a thing for hippie beads. Ashley and Mary-Kate Olsen brought a bohemian streak to Paris, pairing precisely cut trousers with tank tops, floral fabric belts and necklaces that looked collected over a very long holiday. Madras checks, faded flower prints and a striped sarong-style skirt worn with a white tee and bikini top pushed the label beyond its familiar pared-back wardrobe. It was still The Row, just with a suitcase full of unexpected souvenirs.
The best styling tricks involved fabric doing a second job. A fringed jacquard scarf became a halter-style tunic, two contrasting textiles were knotted into a sari-style top, and antique-looking lace and crochet turned up as shawls, camisoles and dresses. A billowing white shirt with jeans and slides kept things grounded, while a gold-and-white layered lace dress went in the opposite direction. Even next to The Row’s tailored trousers, the vintage-style details refused to play background.
Accessories leaned into the wandering mood. Beaded necklaces were stacked under open shirts, flat sandals and flip-flops appeared throughout, and simple canvas totes sat beside the more elaborate textiles. The Olsens didn’t abandon their signatures, with narrow suits and airy raincoats still part of the lineup. One raincoat was topped with a doily-like lace shawl, an unlikely pairing that brought a little vintage eccentricity to the otherwise understated outerwear.
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Brand DNA
Founded in 2005 by Ashley Olsen and Mary-Kate Olsen, The Row is defined by precise tailoring, exceptional fabrics, refined proportions, and understated luxury, bringing a timeless, modern perspective to ready-to-wear and accessories.
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