Brands / The Row / Clothing / Denim / The Row Imma straight jeans

The Row Imma straight jeans

Name: The Row Imma straight jeans
Brand: The Row
SKU: P01252065-1
Price: 950.00 USD
Availability: InStock

The Row

$950.00

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Product Insights & Style Tips

The Row Imma straight jeans in bone offer a pristine, couture denim moment grounded in clean lines and timeless silhouette. Crafted in Italy from 100% cotton, they promise a sturdy, unadorned feel that only gets better with wear. The concealed button placket and the spare five-pocket layout read as quietly luxurious, a refined update to everyday denim, with a price tag that signals effortless investment dressing.

Beyond the surface, the pair carries a thoughtful interior: a lining composed of 65% polyester and 35% cotton, a detail that enhances structure and comfort without compromising the crease-free, pared-down look. The straight fit skims through the leg, offering a versatile shape that transitions from sharp daywear to more relaxed evening ensembles with ease. They pair with everything from a crisp shirt and midi heel to a chunky knit and sneakers, preserving a poised, understated energy wherever you go.

The Row continues to foreground pared-back luxury in denim, and the Imma straight jeans embody that ethos with precise craftsmanship, a sense of quiet authority, and a wardrobe staple that feels elevated by virtue of its restraint.

Materials / Fabrication

100 percent cotton denim
Bone color
Concealed button placket
Spare five-pocket layout
Lining: 65 percent polyester, 35 percent cotton
Crafted in Italy

Recommended Care

Machine wash cold with like colors
Gentle cycle, use mild detergent
Tumble dry low or line dry to reduce shrinkage
Iron on low heat if needed

Fit Notes

The Row Imma straight jeans have a straight fit that skims the leg for a clean silhouette.
Structured interior from a lining of 65% polyester and 35% cotton adds shape without altering the exterior drape.
Concealed button placket and spare five-pocket layout provide understated, classic detailing.
The straight cut pairs well with a crisp shirt or a knit for versatile wear.

Styling Tips

Pair it with a knitwear top to emphasize the straight silhouette and clean lines for a refined everyday look knitwear.
Finish with a pair of sneakers to keep the ensemble versatile from day to night
Complete it with a designer evening clutch to elevate the refined mood for dressier moments designer evening clutch.

Style Check

Aesthetics: 9/10

A pristine, couture worthy denim moment with a clean straight silhouette and understated hardware. The bone wash feels editorial and versatile, while the concealed placket and spare five pocket layout project quiet luxury. The look commands attention through restraint, pairing seamlessly with everything from crisp shirts to chunky knits for editorial impact.

Craftsmanship: 8/10

Italian craftsmanship reads in the precise cut and clean finishes, with a structured interior lining that preserves creaseless drape. The hidden placket signals refined construction, and the overall silhouette holds its shape well. Subtle stitching and minimal embellishment keep the piece polished, though the true test lies in wear over time.

Affordability: $$$

The value feels justified for an investment denim moment that elevates everyday wear. The cost aligns with its premium materials, tailored construction, and elevated branding, offering durable appeal beyond seasonal trends. While steep, the restrained design and versatility enhance long term wearability and editorial appeal across wardrobes.

The The Row Moodboard

The Row Spring 2027 Trades Minimalism for Hippie Beads and Bohemian Layers

The Row Spring 2027 has officially developed a thing for hippie beads. Ashley and Mary-Kate Olsen brought a bohemian streak to Paris, pairing precisely cut trousers with tank tops, floral fabric belts and necklaces that looked collected over a very long holiday. Madras checks, faded flower prints and a striped sarong-style skirt worn with a white tee and bikini top pushed the label beyond its familiar pared-back wardrobe. It was still The Row, just with a suitcase full of unexpected souvenirs.

The Row Fall 2026 Collection, Tailored Coats, Corduroy Trousers, and Evening Suits

The Row Fall 2026 continues the brand’s focus on refined tailoring and controlled silhouettes. The collection was presented in Paris inside a mirrored showroom, where natural light and a stripped back setting reinforced the clarity of the garments. The direction builds on the house’s established language. Structured coats, precise tailoring, and reduced detailing define the collection, creating a consistent visual identity across looks. The atmosphere added another layer. A soundtrack that moved through classic tracks set a relaxed tone, allowing the collection to unfold without formality. This balance between structure and ease reflects a broader shift seen across the season.

The Row Summer 2026 Blurs Minimalism with Opulent New Energy

For The Row’s Summer 2026 collection, Mary-Kate and Ashley Olsen, long associated with the clean minimalism that shaped “quiet luxury,” are rewriting their own rulebook. The collection steps away from restraint and leans into a world of vivid color, intricate textures, and unapologetic glamour. The Row’s latest pieces glow with life, transforming quiet confidence into a statement of presence. Feathers and sequins flickered under soft lighting, and column silhouettes were paired with sculptural accessories that pushed the collection toward a cinematic edge. The Olsen twins move away from the pared-down minimalism that built their empire signals a larger cultural appetite for texture, touch, and visual pleasure. This is luxury reimagined for a world that craves both subtlety and spectacle.

About The Row

Established by fashion icons Ashley and Mary-Kate Olsen, The Row is a contemporary women’s fashion label that is known for its sense of relaxed and timeless elegance. The Row utilizes fine, quality fabrics to design the perfect fitting clothes. Shop the latest collection of classic feminine styles from The Row, ranging in dresses to gowns, knitwear, blouses, pants, shoes and accessories.