Brands / Tower 28 / Beauty / Makeup / Tower 28 MakeWaves Mascara

Tower 28 MakeWaves Mascara

Name: Tower 28 MakeWaves Mascara
Brand: Tower 28
Price: 20.00 USD
Availability: InStock

Tower 28

$20.00

Shop Now

Product Insights & Style Tips

Channeling that effortless California cool, the Tower 28 MakeWaves Mascara is a refreshing dive into clean beauty. The vegan formula is a breath of fresh air for those with sensitive eyes, working to lengthen, define, and curl lashes with finesse. Its innovative Aquaflex Technology flows smoothly, giving you lashes that whisper understated drama. The Triple-Wave Wand, with its unique trio of flexible bands, ensures each lash gets its moment, wrapping them in boldness without the dreaded clump. It's light on the lashes, offers endless buildability, and rinses off like a dream, leaving you free from irritation.

In motion, the mascara adapts seamlessly, enhancing your natural lashes with a whisper of seaside glam. It carries the lash game from day to night, maintaining its curl and definition without weighing you down. This beauty essential slips effortlessly into any routine, layering well with your favorite shadow or holding its own solo. Whether paired with a sun-kissed glow or the allure of a smoky eye, it translates from casual beach vibes to chic city escapades, blending practicality with a stylish touch.

Materials / Fabrication

Vegan formula
Aquaflex Technology for lengthening, defining, and curling
Triple-Wave Wand with flexible bands
Clean, non-toxic formula

Recommended Care

Store in a cool, dry place to maintain formula integrity.
Ensure the wand is fully closed to prevent drying.
Gently remove mascara using a mild cleanser or makeup remover.
Avoid pumping the wand to prevent air from entering and drying out the product.

Style Check

Aesthetics: 8/10

The packaging exudes a fresh, vibrant aesthetic reminiscent of sunny California beaches. The playful design and lively color palette command attention, appealing to a modern, cool-girl audience.

Craftsmanship: 7/10

The mascara features a well-thought-out design with innovative components like the Triple-Wave Wand. The lightweight formula and clean ingredients suggest thoughtful craftsmanship, though not overly luxurious.

Affordability: $$$$$

At $20, this product offers excellent value for a high-quality mascara, particularly one that caters to sensitive eyes and features unique technology. It feels accessible yet premium.

Shop More Tower 28

Beauty Skincare

Beauty Trends & Makeup Tips

The Monochrome Beauty Moment Worth Committing To

Monochromatic beauty is nothing new, but this season, the trend is getting a major upgrade. Instead of simply matching your blush to your lipstick, celebrities and tastemakers are taking coordination from head to fingertip. From saturated eyeshadow to a matching mani, everything is fair game when it comes to a full-on monochrome beauty moment. Cardi B recently embraced the look with a vibrant violet smoky eye and coordinating stiletto manicure, tying the purple tones back to her graffiti-inspired Versace dress. And with lilac and lavender shades continuing to have a moment, there’s no better time to bring a little more color into your autumn beauty lineup. Ahead, we’re breaking down how to recreate the coordinated look, from your eyes all the way down to your nails.

Vampy Makeup That Works For Halloween And Beyond

Halloween falls on a Saturday this year, so if you haven’t solidified your plans quite yet, consider this your reminder. And if the only thing holding you back is the thought of splurging on a costume you’ll only wear for a few hours, we’ve come to the rescue with a practical (and fashionable) alternative. Low-effort Halloween costumes can get a major upgrade with the magic of vampy makeup. Cliché yet chic ideas like a cat, vampire, or witch require little more than a sultry all-black outfit to sell the look. From there, you can put all your energy into creating a spectacular beauty moment. To cover all your aforementioned costume bases, we’re walking you through this vampy makeup look that’s guaranteed to bring the drama.

Glam Details From The Victoria’s Secret Fashion Show 2026

Everyone is buzzing about the Victoria’s Secret Fashion Show, which took place Sunday, October 18, in Los Angeles. As always, the show delivered on sultry lingerie, ethereal wings, and pop culture moments that will inevitably be reshared across social media for months to come. Naturally, the glam was just as memorable, and with Pat McGrath returning as makeup lead for the second consecutive year, we knew we had to take notes. This year, the legendary makeup artist said she wanted to embrace the “extraordinary fantasy of Victoria’s Secret with beautiful, luminous skin, dazzling shimmer, and gorgeous lashes.” Ahead, our take on how to recreate the luminous, heavenly glam seen on this year’s Victoria’s Secret Fashion Show.

About Tower 28

Tower 28 Beauty is the first beauty brand that's 100% clean, vegan, and free of every known skin irritant. Their products are designed for sensitive skin and made for all.