Brands / Tower 28 / Beauty / Makeup / Tower 28 Shineon Milky Lip Jelly

Tower 28 Tower 28 Shineon Milky Lip Jelly

Tower 28 Shineon Milky Lip Jelly

Name: Tower 28 Shineon Milky Lip Jelly
Brand: Tower 28
Price: 16.00 USD
Availability: InStock

Tower 28

$16.00

Shop Now

Product Insights & Style Tips

The Tower 28 Shineon Milky Lip Jelly in Coconut is a true embodiment of laid-back California charm, offering a fusion of glossiness and nourishing care. The semi-sheer milky mauve pink shade whispers effortless chic, skimming the line between casual and polished. Enriched with a cocktail of five hydrating oils, it kisses the lips with a silky shine without any hint of stickiness, capturing Tower 28's ethos of relaxed, radiant beauty.

This lip jelly moves with a lightweight glide, delivering a touch of color that softly enhances your natural lip tone. It layers beautifully—whether worn alone for a fresh, dewy look or over a bold lip for added dimension. The formula is delightfully gentle, pampering lips with vegan and cruelty-free ingredients while avoiding common irritants. It carries versatility from a morning coffee run to a late-night dinner, maintaining comfort and sheen along the way.

Tower 28's approach feels refreshingly modern, channeling that breezy Southern California lifestyle where beauty is intuitive and relaxed. The Shineon Milky Lip Jelly reflects this spirit, aligning perfectly with the ongoing trend of skin-first glam and effortlessly wearable makeup. It's a glossy finish that resonates with the current beauty zeitgeist—elevated yet understated.

Materials / Fabrication

Semi-sheer milky mauve pink shade
Enriched with a cocktail of five hydrating oils
Vegan and cruelty-free ingredients
Gentle formula with no common irritants
Lightweight glide
Glossy finish

Recommended Care

Store in a cool, dry place to preserve the formula.
Keep the cap tightly closed to prevent drying.
Avoid exposure to direct sunlight for prolonged periods.
If irritation occurs, discontinue use immediately.

Style Check

Aesthetics: 8/10

The Tower 28 Shineon Milky Lip Jelly features a stylish semi-sheer hue that perfectly aligns with modern beauty aesthetics, offering a fresh and inviting look that’ll appeal to the cool-girl crowd.

Craftsmanship: 7/10

The product showcases quality ingredients with a smooth application, demonstrating attention to formulation without the burden of stickiness. The clean design emphasizes its cruelty-free and vegan philosophies.

Affordability: $$$$

At $16, this lip jelly offers a good balance of quality and price, making it an accessible choice for those seeking a premium yet budget-friendly lip product.

Shop More Tower 28

Beauty Skincare

Beauty Trends & Makeup Tips

The Monochrome Beauty Moment Worth Committing To

Monochromatic beauty is nothing new, but this season, the trend is getting a major upgrade. Instead of simply matching your blush to your lipstick, celebrities and tastemakers are taking coordination from head to fingertip. From saturated eyeshadow to a matching mani, everything is fair game when it comes to a full-on monochrome beauty moment. Cardi B recently embraced the look with a vibrant violet smoky eye and coordinating stiletto manicure, tying the purple tones back to her graffiti-inspired Versace dress. And with lilac and lavender shades continuing to have a moment, there’s no better time to bring a little more color into your autumn beauty lineup. Ahead, we’re breaking down how to recreate the coordinated look, from your eyes all the way down to your nails.

Vampy Makeup That Works For Halloween And Beyond

Halloween falls on a Saturday this year, so if you haven’t solidified your plans quite yet, consider this your reminder. And if the only thing holding you back is the thought of splurging on a costume you’ll only wear for a few hours, we’ve come to the rescue with a practical (and fashionable) alternative. Low-effort Halloween costumes can get a major upgrade with the magic of vampy makeup. Cliché yet chic ideas like a cat, vampire, or witch require little more than a sultry all-black outfit to sell the look. From there, you can put all your energy into creating a spectacular beauty moment. To cover all your aforementioned costume bases, we’re walking you through this vampy makeup look that’s guaranteed to bring the drama.

Glam Details From The Victoria’s Secret Fashion Show 2026

Everyone is buzzing about the Victoria’s Secret Fashion Show, which took place Sunday, October 18, in Los Angeles. As always, the show delivered on sultry lingerie, ethereal wings, and pop culture moments that will inevitably be reshared across social media for months to come. Naturally, the glam was just as memorable, and with Pat McGrath returning as makeup lead for the second consecutive year, we knew we had to take notes. This year, the legendary makeup artist said she wanted to embrace the “extraordinary fantasy of Victoria’s Secret with beautiful, luminous skin, dazzling shimmer, and gorgeous lashes.” Ahead, our take on how to recreate the luminous, heavenly glam seen on this year’s Victoria’s Secret Fashion Show.

About Tower 28

Tower 28 Beauty is the first beauty brand that's 100% clean, vegan, and free of every known skin irritant. Their products are designed for sensitive skin and made for all.