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Tower 28 Swipe Foundation

Name: Tower 28 Swipe Foundation
Brand: Tower 28
SKU: T072-01-0000
Price: 36.00 USD
Availability: InStock

Tower 28

$36.00

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Product Insights & Style Tips

Tower 28 Swipe Foundation delivers a serum-like, weightless texture that vanishes into skin, leaving a natural, skin-like finish. In 0.5C Big Bear, the fair pink reads true to complexion with a gentle, healthy glow. The formula is sensitive-skin friendly, non-acnegenic, vegan, fragrance-free, not tested on animals, and has 16-hour wear that stays comfortable all day.

One pump yields sheer coverage, two to three pumps build to a medium-full veil, and the pro-tip is to warm it with fingertips for a seamless, skin-like blend. It layers over skincare without caking, smooths texture and evens tone while staying breathable. It holds up through daily routines and pairs easily with powders or luminous highlighters for different looks.

Tower 28 is known for clean, skin-first makeup that respects sensitive skin, and Swipe Foundation slots into that ethos with a modern polish. The shade 0.5C Big Bear anchors a fair-pink complexion, offering a light-to-medium build that feels effortless from morning meetings to evening plans. Priced at 36.

Materials / Fabrication

Sensitive-skin friendly serum foundation
Non-acnegenic
Medium-buildable coverage
Featherweight formula
16-hour longwear
National Eczema Association Seal of Acceptance
Shade: 0.5C Big Bear - fair pink
Vegan
Free of parabens
Free of sulfates
Free of alcohol
Fragrance-free
Not tested on animals
Packaging: 1 oz
One pump for sheer coverage; two to three pumps for medium-full coverage
Pro-tip: warm and massage into the skin with fingertips for a seamless finish
Product codes: TOEI-WU159, T072-01-0000

Recommended Care

Keep cap tightly closed when not in use to protect the formula
Apply with clean fingertips or makeup brushes; ensure hands/tools are clean before use
Remove with a gentle makeup remover or cleanser; follow with skincare
Store in a cool, dry place away from direct sunlight and heat
Do not share makeup to prevent cross contamination
Warm a small amount between fingertips and massage into the skin for the best finish

Style Check

Aesthetics: 8/10

Clean, editorial ready surface with a skin like finish that reads effortlessly chic on camera. The packaging feels premium yet restrained, a glass pump bottle that teams well with airy city femme styling. Shade 0.5C Big Bear offers a fair pink balance that reads natural, allowing bold makeup colors to take center stage.

Craftsmanship: 8/10

Featherweight serum texture appears silky and comfortable, delivering medium to full coverage without a mask like effect. The finish looks natural and skin like, with no obvious tackiness. Packaging presents a premium pump bottle and clean typography, while the formula's sensitive skin validation speaks to thoughtful craftsmanship and long wear that holds through the day.

Affordability: $$$$

Within the approachable mid range for prestige cosmetics, the Swipe Foundation offers a value that feels justified by its featherweight serum texture, skin like finish, and long wear without irritation. The design and performance align with contemporary editorial needs, making it competitive rather than casual indulgence while the price of 36 justifies its appeal.

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About Tower 28

Tower 28 Beauty is the first beauty brand that's 100% clean, vegan, and free of every known skin irritant. Their products are designed for sensitive skin and made for all.