HIIT

HIIT is a women’s activewear label carried by ASOS, rooted in performance-focused design with a fashion-forward edge. The brand specializes in practical gym kit and everyday athleisure, offering a full lineup of leggings, sports bras, tops, shorts, and run-ready accessories that move with you through HIIT training and beyond. Known for clean lines, supportive fits, and moisture-wicking fabrics, HIIT sits in the ASOS portfolio as an accessible, trend-aware option for shoppers who want gym-leaning pieces that still read casually off duty. Originating as an independent brand, HIIT was acquired by ASOS as part of its strategy to expand its own-brand activewear, cementing its position in contemporary performance fashion.