kotelo

Kotelo is a Samsung C&T Fashion Group label launched in 2021 that targets millennial women with comfortable, high-value daily wear. It’s a clothing brand focused on womenswear, especially knit items, designed for versatile, all-day wear. The name means small house in Finnish, echoing cozy silhouettes that hug the body, and the line’s motto is Wear Your Every Moment. Collections center on practical knits—soft merino blends, pullovers, sets, dresses—with thoughtful details like slits and shirring and colors in cream and warm yellow. Distribution is online-first via SSF Shop, with a push toward accessible, quality pieces you can wear from home to office and beyond.

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