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Lilly Pulitzer®

Lilly Pulitzer is an American womenswear brand rooted in Palm Beach resort wear and known for bright, kaleidoscopic prints and feminine, easy silhouettes. Founded in 1959 by Lilly Pulitzer in Palm Beach, the label rose to fame with signature shift dresses printed by Suzie Zuzek and a mood of sun-soaked, vacation-ready dressing. Today it operates as a full lifestyle brand under Oxford Industries, offering a range of womenswear and lifestyle pieces across dresses, swimwear, separates, accessories, bags, and even home decor inspired by its vibrant print library. The label remains a go-to for shoppers seeking polished resort wear with a distinct tropical mood, color-saturated patterns, and timeless, flattering silhouettes.

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