LOVLOV

LOVLOV is a Seoul-based, unisex loungewear label that reimagines dressing for home and street with sensual, easy silhouettes. Born in 2015 from a small Itaewon showroom, the brand was founded by Jung-ah Ahn, a former Korean W editor, alongside designers Il-hwa Min and Ah-ra Jo. Its core offering centers on robe coats and relaxed day-to-night pieces that blur the line between boudoir and streetwear, crafted in soft silks, cottons, and jersey with a focus on comfort without sacrificing polish. The line has grown into a sought-after capsule for fashion insiders and models, appealing to shoppers who want elevated loungewear, versatile layering, and pieces that feel effortless yet refined.