NOT OURS

NOT OURS is a Seoul based sustainable fashion brand launched in 2017 by Jinyoung Park and Hana Shin. It offers vegan clothing, bags, and wallets, combining modern silhouettes with ethical production and cruelty free materials. The brand emphasizes environmentally conscious design and responsible sourcing, appealing to shoppers who want versatile, street friendly pieces that align with a planet first mindset. The collections span everyday wear with clean lines and practical details, crafted to last beyond seasons. NOT OURS invites those who seek fashion forward essentials that are kinder to animals and the planet, without sacrificing style or practicality. Its approach blends minimalism with practical wearability, making it easy to mix and match across seasons. The brand positions itself as accessible yet conscious.