SETCHU

Setchu is a Milan-based fashion label by Satoshi Kuwata, launched in 2020, known for Japanese-Western fusion and unisex, boundary-pushing ready-to-wear with architectural, origami-inspired silhouettes. The brand offers womenswear and menswear, including dresses, shirts, coats, pants, and accessories, crafted with meticulous tailoring and inventive fabrics. Setchu emphasizes versatility and longevity, blending luxury streetwear with refined minimalism; Kuwata’s designs reinterpret traditional forms into modern silhouettes. The name and ethos reflect eclectic fusion between Japan and the West, a guiding principle as the label shows at Milan Fashion Week and expands into international shops. The brand has earned industry recognition, including the LVMH Prize in 2023, marking it as a standout in contemporary luxury fashion.

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