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SIR The Label

SIR The Label is an Australian fashion label with a sustainable background. The cult Australian fashion label was founded by Sophie Coote and Nikkie Campell in 2014, delivering socially conscious minimalism with a free-spirited edge since its inception. Think 70’s, 80’s inspired silhouettes with a beachy aesthetic that can be worn whether you’re beach side or hitting the town. Shop the latest collection from SIR The Label, ranging in dresses, shirts, skirts, pants and swimwear.

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