SQUISHMALLOWS

Squishmallows is a globally beloved plush toy brand known for ultra-soft marshmallow-textured stuffed animals that have become a cult favorite with collectors and kids alike. Debuting in 2017, the line blossomed under KellyToy before Jazwares acquired the brand in 2020, expanding into a sprawling roster of characters across sizes from micro to oversized. Today Squishmallows blends playful fantasy and everyday whimsy with built-in collectability, season-aligned collaborations, and a robust licensing program that keeps the lineup fresh. Categorized as a plush toy and lifestyle collectible brand, it offers a wide range of squad members—from animals to fantasy creatures—made for gifting, display, or everyday hug-worthy companions. The result is a playful, comforting icon that fits into any shelf or bag.