YMC, also known as You Must Create, is a contemporary fashion label founded by Fraser Moss and Jimmy Collins in 1995. The London based fashion label found its name from industrial designer Raymond Loewy’s quote “You must create your own design style”, inspiring YMC to create workwear inspired garments with the designers’ very own modern twist. Shop the latest collection from YMC, ranging in dresses, skirts, jumpsuits, pants and jackets.

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