The Vibe :
⊹ Zara Larsson brings one of her longtime favorite labels into the MAIN ROSE world.
⊹ Bikini tops and bottoms are sold separately for open ended combinations.
⊹ Swimwear becomes part of the outfit long after the pool closes.
⊹ Two playful labels meet through a shared interest in personal styling.
Zara Larsson’s MAIN ROSE has joined London label NIIHAI for a swimwear collection built to leave the beach behind. Larsson wore NIIHAI before the partnership took shape, which gives the project a personal link beyond the standard celebrity collaboration cycle. The two labels meet through bikinis designed for mixing, layering and folding into everyday outfits, turning swimwear into another styling decision rather than a separate vacation category.
Every bikini top and bottom is available separately, opening the lineup to combinations chosen by the wearer. A top can sit beneath a sheer shirt or fitted layer, while bottoms can be paired across the collection without following a prescribed set. That modular thinking suits NIIHAI, a label known for clothes that invite experimentation, and it extends the first layer approach already present in Zara Larsson’s MAIN ROSE swim collections.
NIIHAI was founded in London by Rosie Williams in 2019, with Mediterranean references, urban styling and playful sensuality running through its capsule releases. MAIN ROSE describes the collaboration as a meeting between Larsson’s world and a brand that had already become part of it. Launching August 5 through both labels, the collection arrives as a direct continuation of MAIN ROSE swimwear, with separate pieces and flexible styling carrying the story forward.
Brand DNA
Co-founded by Swedish pop star Zara Larsson in 2025, MAIN ROSE brings Scandinavian style to underwear, loungewear, and swimwear. Skin-close fits, vivid color, playful prints, and pop attitude shape its sensual, summer-ready identity.
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