The Vibe :
⊹ BTS’ V is Nothing’s newest global brand ambassador.
⊹ The Seoul-shot campaign introduces the Headphone (1) Pro.
⊹ Dorothea Sing Zhang photographs V across the new rollout.
⊹ Earbuds and existing headphones also appear throughout the campaign.
BTS’ V is officially entering his tech ambassador chapter. Nothing has named Kim Taehyung its newest global brand ambassador, kicking things off with a campaign shot in Seoul by Dorothea Sing Zhang. The imagery gives fans an early look at the upcoming Headphone (1) Pro, with V fronting a visual story built around experimentation, music and the creative process. It is a natural next move for an artist whose personal style already moves comfortably between fashion, music and design.
Headphone (1) Pro takes center stage, but V also appears with several pieces from Nothing’s current audio lineup, including Ear (3a), Headphone (1), Headphone (a) and Ear (3). The campaign pulls references from music videos, movement studies and photography, while the soundtrack process reportedly moved through jazz, George Michael and Spandau Ballet before landing on Suzanne Vega’s “Tom’s Diner.” V called the partnership a new chapter and said the headphone’s design connects with the way he creates.
The Nothing appointment adds another global campaign to V’s 2026 run. Earlier this year, he also stepped into sportswear with Champion’s True Champion campaign, giving his ambassador portfolio another lane outside luxury fashion. Nothing, meanwhile, has already been building closer ties to music, with Charli xcx joining as a global ambassador and shareholder earlier in 2026. With V now fronting Headphone (1) Pro, the brand is pushing that connection even further.
Brand DNA
Founded in London in 2020 by Carl Pei, Nothing brings a design-first attitude to consumer tech. Transparent hardware, monochrome styling, tactile controls, wireless audio, and playful visual details give its headphones and devices an unmistakable identity.
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