The Vibe :
⊹ Devon Lee Carlson fronts Jimmy Choo’s new Wardrobe Collection.
⊹ Margot flats, Wilder and Ivy loafers, and Jenn 100 and Isa 95 heels make the cut.
⊹ Cinch and Bon Bon bags round out the lineup of house signatures.
⊹ The campaign film follows Carlson getting dressed for dinner with friends.
Devon Lee Carlson has been handed the keys to a very good shoe closet. Jimmy Choo’s The Wardrobe Collection pulls together the styles the house sees as long-term keepers rather than one-season crushes, then lets Carlson take them for a spin. In the campaign film, she gets ready for dinner with friends, trying on shoes and bags one after another—the exact kind of pre-going-out indecision that makes the setup feel more personal than polished showroom fantasy.
The lineup moves from Margot lace-up flats and Wilder and Ivy loafers to the Jenn 100 and Isa 95 heels, with Cinch and Bon Bon bags joining the rotation. It is a wardrobe that can go from daytime flats to a much dressier heel without changing its personality. Carlson’s styling gives the familiar shapes a younger pulse, while the range of Jimmy Choo shoes and bags keeps the focus on pieces meant to survive more than one night out.
Sandra Choi built the concept around accessories gaining character the longer they are worn, which explains why the campaign skips a strict seasonal storyline. Carlson simply keeps changing her mind, trying another shoe, grabbing another bag, and heading back to the mirror. The Wardrobe Collection treats that repetition as the point.
Jimmy Choo
Brand DNA
Founded in London in 1996, Jimmy Choo grew from an East London atelier into a global luxury accessories house. Glamorous heels, crystal details, sleek bags, and red-carpet appeal define its polished identity under creative director Sandra Choi.
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