Chloë Sevigny has once again partnered with luxury brand Jimmy Choo for their Spring 2025 campaign, titled “Hyper Glamour”. With her unique blend of quirkiness and sophistication, Sevigny embodies the spirit of the modern woman, making her the perfect ambassador for this vibrant and playful collection. The campaign was led by creative duo Ezra Petronio and Lana Petrusevych of Petronio Associates, drawing inspiration from the polished yet playful aesthetic of the early 2000s – an era characterized by a bold sense of individuality, where fashion was an expression of self.
The visuals are intentionally minimalistic, allowing the vibrant colors and standout pieces to take center stage. The campaign captures Sevigny’s effortless confidence, highlighting how fashion can be both fun and empowering. The clean aesthetic draws the viewer’s attention directly to the collection, featuring striking shoes, bags, and eyewear that speak to the heart of contemporary glamour that Jimmy Choo is known for.
