The Vibe :
⊹ Thigh-high boots turn the leg into the collection’s biggest design surface
⊹ Archival biker hardware returns with square buckles and lighter leather construction
⊹ Spotted bags, oversized bows and floral sandals keep the glamour slightly unruly
⊹ A Milan palazzo becomes Sandra Choi’s fantasy dressing room
Jimmy Choo Fall 2026 begins with the boots and lets the rest of the outfit catch up. Starring Africa Garcia inside Milan’s Palazzo Gallarati Scotti, the campaign marks the house’s 30th anniversary with an afternoon of playing dress-up across gilded rooms, mirrors and furniture grand enough to demand equally commanding shoes. The sleek CALY OTK extends above the knee with barely a visual interruption, turning the leg into a much larger surface for Jimmy Choo to work with.
The BIKER KB heads in a tougher direction. Reworked from the archive, the boot carries square buckles across lightweight leather, keeping its heavy hardware without forcing the wearer to drag the shoe around the Palazzo. That push between impact and wearability runs through the new Jimmy Choo boots: tall shafts, firm shapes and enough detail to make trousers feel temporarily optional. Choi’s interest in “dressing the leg” is immediately visible. These boots do not finish the look; they occupy most of it.
Fall is not entirely monopolized by leather reaching the thigh. The lagoon-blue ISSY PUMP adds an oversized hand-knotted bow to a sharply colored heel, while the COKO 100 sandal is covered in hand-sewn three-dimensional flowers. Both land on the more decorative side of the house’s shoes, but neither reads like a polite occasion option. The bow on the ISSY pump is too large for that, and the floral sandal appears ready to bring its own centerpiece.
The CINCH S bag supplies the Y2K interruption, returning in spotted leather with a compact shape that looks particularly good beside the collection’s elongated boots. It gives Jimmy Choo bags a playful counterpoint to all that polished legwork without turning the campaign into a throwback exercise. Palazzo Gallarati Scotti may be dressed in historic grandeur, but Africa Garcia treats it like a closet with no closing time. Thirty years in, Jimmy Choo is still most convincing when the shoes encourage slightly unreasonable behavior.
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Brand DNA
Founded in London in 1996 by Jimmy Choo and Tamara Mellon, Jimmy Choo built its name on glamorous footwear with red-carpet appeal. Crystal heels, sleek pumps, sharp boots, and polished accessories keep the label firmly in party-girl territory.
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