Luxury Italian footwear label GIA BORGHINI announces its exciting partnership with renowned model Elsa Hosk’s fashion brand, Helsa. This collaboration merges GIA BORGHINI’s mastery in premium shoemaking with Helsa’s Nordic-influenced aesthetic, delivering a collection that exemplifies refinement, fashion-forward design, and enduring beauty. The partnership presents a thoughtfully selected range of footwear that reflects both brands’ dedication to sophisticated design and masterful execution. From polished boots and delicate sandals to refined everyday shoes, this special collection represents quiet luxury while emphasizing exceptional quality and precise craftsmanship.
Barbara Borghini, Creative Director of GIA BORGHINI, shared her thoughts on the collection,
“Working with Elsa was a natural choice. Her creative direction for HELSA mirrors my design philosophy: combining refined luxury, superior craftsmanship, and meticulous attention to detail.”
Elsa Hosk, Helsa’s founder, also shared,
“Developing this collection alongside GIA BORGHINI has been incredible. Their masterful execution and precision in details perfectly complement Helsa’s vision. I’m drawn to pieces that combine effortless sophistication with contemporary appeal, and this collaboration embodies exactly that—enduring, luxurious, and created for longevity.”
The Helsa x GIA BORGHINI collection launches March 19, 2025, available exclusively through both brands’ online platforms, www.giaborghini.it, and at premium retail partners worldwide.
About GIABORGHINI
GIABORGHINI transforms traditional accessory design; innovative concepts realized through Italian expertise, supported by an expanding international following. Founded in 2016 by Florence-based entrepreneur-designer Barbara Borghini, GIABORGHINI bears her daughter Ginevra’s name, who serves as a constant creative inspiration. In an industry traditionally dominated by men, GIABORGHINI naturally emerges as a female-driven enterprise, with women’s empowerment at its core. Leading the way in creative partnerships, GIABORGHINI establishes enduring collaborations with respected industry figures—including Danish style expert Pernille Teisbaek, appointed Creative Consultant in Spring 2021, and model-entrepreneur Rosie Huntington-Whiteley—each contributing unique perspectives while gaining recognition from global media and celebrities. GIABORGHINI attracts distinguished women worldwide, including Kendall Jenner, Hailey Bieber, Gabrielle Union-Wade, Ashley Graham, and Elsa Hosk.
About Helsa
Established by Elsa Hosk, Helsa represents a ready-to-wear label rooted in Elsa’s Nordic heritage and her interpretation of contemporary, minimalist luxury. Helsa delivers a refined selection of adaptable pieces that seamlessly blend daytime and evening wear. Emphasizing premium materials, precise tailoring, and classic designs, Helsa represents the essence of subtle sophistication. The brand focuses on creating garments that enhance women’s confidence, elegance, and comfort in their daily activities. Every collection mirrors Elsa’s signature style, combining practical luxury with modern wearability. Through Helsa, Elsa transforms women’s approach to everyday fashion, highlighting that authentic style stems from simplicity and genuineness.
