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Hailey Bieber Toasty Summer MakeupPhoto via @haileybieber

Every summer, beauty shifts toward warmer territory. Skin looks a little more golden, cheeks pick up a natural flush, and heavy makeup starts to feel like too much. Toasted summer makeup leans into that seasonal shift instead of fighting it. The focus is on amplifying warmth with creamy textures, sun-kissed tones, and a monochromatic palette that pulls the entire face together without requiring a lot of skill. It’s makeup that actually makes sense for long, hot days. With a focus on multitasking products and skin-first finishes, you’ll get a healthy glow that looks like it came from a weekend outdoors rather than a full face of product. Ahead, everything you need to master toasted summer makeup before the season ends.

Base

After skincare and SPF, start with bronzing drops or a luminous skin enhancer to immediately bring warmth to your face. Not only does this create that signature sunlit glow, but it also keeps the skin looking fresh. Next, apply a lightweight skin tint to even out the complexion. The goal is breathable coverage that still allows freckles and texture to peek through. Apply a cream contour along the forehead, cheekbones, and bridge of the nose before blending everything out with a damp sponge.

Spot-conceal only where necessary, then reach for a cream blush in a warm brown-mauve, terracotta, or soft cinnamon tone. Apply it high on the cheeks and blend upward for a lifted, naturally flushed effect. Keeping everything cream-based ensures the makeup melts seamlessly into the skin rather than sitting on top of it.

Eyes & Lips

Brows should remain soft and effortless. Brush them upward with a clear brow gel and lightly fill in any sparse areas if needed. For the eyes, simplify your routine by using the same cream contour or bronzer stick across the lids, blending it out with your fingertips for a subtle wash of warmth. The monochromatic approach keeps the entire look cohesive. Curl your lashes and apply a coat of mascara, or leave them bare for an even more natural finish.

On the lips, reach for a warm brown liner to softly define the pout, then blend the edges with your fingertips for a diffused finish. Tap your cream blush onto the center of the lips to tie everything together.

@sarahkchey

For this summer, we’re FINALLY moving on from pale pink makeup and entering our toasty beige makeup era ☀️ 🤎ྀིྀི  Here are some key trends I’m seeing in korea right now… 1. blush: muted beige (not true orange) tones layered with a deeper reddish brown across the nose bridge for a “sunburnt effect”  2. eyes: simplified looks using neutral browns to add subtle depth  3. lips: tone on tone with the blush – using neutral brown liners layered with muted beige glosses all chocolate products from @dasique US are on 30% off for prime day!  #toastymakeup #kidolmakeup #summermakeup #bronzemakeup #dasiquepartner 

♬ 夏とブランチ (Acoustic) – ruuka

That coordination is really the secret behind toasted summer makeup.

Toasty Beauty Essentials

Dr. Barbara Sturm Everything Bronzing Drops

Dr. Barbara Sturm
Everything Bronzing Drops
$160.00

VIEW

Lancôme Idôle 3 Serum Supertint Skin Tint

Lancôme
Idôle 3 Serum Supertint Skin Tint
$45.00

VIEW

Westman Atelier Face Trace Contour Stick Coco

Westman Atelier
Face Trace Contour Stick (Coco)
$48.00

VIEW

Tom Ford Traceless Soft Matte Concealer

Tom Ford
Traceless Soft Matte Concealer
$62.00

VIEW

Bobbi Brown Skin Enhancer Multi Stick

Bobbi Brown
Skin Enhancer Multi Stick
$35.00

VIEW

Estée Lauder Brow Now Stay-In-Place Brow Gel

Estée Lauder
Brow Now Stay-In-Place Brow Gel
$28.00

VIEW

Trish Mcevoy Long Wear Lip Liner

Trish McEvoy
Long Wear Lip Liner
$32.00

VIEW

About The Author

  • Author - Susan

    Susan is an experienced fashion and beauty writer with a knack for sharing insider tips and tricks. With a wealth of industry knowledge and a passion for all things style-related, she is here to guide you on your fashion and beauty journey. Susan has attended several fashion weeks and gained a behind-the-scenes look at countless beauty teams, witnessing the magic that happens both on and off the runway. Having collaborated with top beauty brands and ghostwriting for renowned influencers, there's no doubt she has valuable insights into the exclusive world of fashion and beauty. Susan's distinctive voice combines an editorial edge with a conversational and lighthearted tone, making her advice accessible and enjoyable. She understands that fashion and beauty are about self-expression and feeling confident in your own skin so she is committed to empowering you to embrace your own aesthetic and enhance your inner beauty. Tune into her musings to stay up to date on the latest fashion obsessions, discover beauty secrets, and obtain expert advice that will make you feel like a superstar on the daily. Whether you're seeking fashion-forward tips, the perfect skincare routine, or a dose of style inspiration, Susan has you covered. Get ready to decode the hottest trends and uncover game-changing products with her guidance.

    Lead Editor | Trend Reports & Beauty
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