When Madhappy joins forces with Gigi Hadid’s Guest in Residence, the result is far from just another capsule—it’s a fashion moment with attitude and heart. Dubbed “Future Heirlooms,” the drop reimagines heritage knitwear with a cool, current twist. Think vintage-wash zip hoodies paired with sculptural cargos, rib-knit polos served up alongside elevated joggers. This 18-piece edit feels like it was made for the girl who’s always blending street and sophistication in her closet—and doing it on her terms.
Madhappy brings their tactile edge—think visible hand-stitching, softened textures, and a lived-in ease—while Guest in Residence adds a luxurious, slower-fashion sensibility. Together, they create something that feels both lived and loved. Whether it’s the slouchy waffle hoodie or the polished half-zip, the vibe is effortless with intent—ready for a coffee run or an impromptu rooftop hang.
The collection is now available at madhappy.com, with prices between $150 and $275. The exclusivity factor? Very real. But beyond the drop-day frenzy, there’s something deeper grounding this collaboration. The design teams—united by mutual respect and a shared love for product-first storytelling—built this with purpose. Gigi Hadid’s fingerprint is all over the project, with her signature mix of off-duty ease and tailored edge. Her ongoing commitment to intentional design, especially within a female-founded label, adds weight to the collab’s credibility.
The campaign, lensed by Stevie Dance, stars Hadid herself, making a strong case for undone beauty and quiet confidence. Her presence anchors the visual story, serving both style and substance. More than just a collection, “Future Heirlooms” nods to fashion’s new direction: pieces that feel personal, narratives that feel lived-in, and collaborations rooted in shared purpose. For both Madhappy and Guest in Residence, it’s a smart, stylish step forward—one that’s as conscious as it is cool.
