The Vibe :
⊹ Lola takes vacation dressing from sun soaked afternoons into very late nights.
⊹ Hand beading and sheer shapes bring texture across dresses, tops, and swimwear.
⊹ Saturated color meets sun faded paisley and archival inspired bandana prints.
⊹ Backless cuts keep the mood sensual without slipping into standard resort polish.
Jaded London’s Lola collection treats vacation dressing like the trip already has an after party booked. Shot in Montenegro, the edit runs through hand beading, sheer fluid shapes, backless tops, embellished dresses, and beaded swimwear. The mood is bold and sensual, with pieces made for long afternoons that slide straight into nights out. Safe resort dressing can stay by the hotel pool.
Color does plenty of the talking, but the surface details keep Lola from becoming another simple summer print story. Saturated hues sit beside sun faded paisleys and archival inspired bandana patterns, while beads, gems, sequins, and stone details flash across swimwear and barely there separates. Maxi dresses bring the drama, then mini shapes, cape tops, hot pants, and bikinis cut the proportions back down.
The collection also moves between pieces that carry the whole outfit and smaller layers that can be rearranged across the trip. A backless embellished dress needs little help, while a halter top, mini skirt, scarf dress, or beaded belt leaves more room to play. Even the denim gets pulled into the story through studded details and hand beading. Lola keeps returning to the same visual tension, polished decoration against clothes that look ready to get sandy.
Shop Jaded London
Brand DNA
Founded in London in 2013 by siblings Jade and Grant Goulden, Jaded London filters global street style through bold prints, oversized shapes, statement denim, and Y2K references. Its trend-led pieces carry a rebellious, club-ready attitude.
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