The Vibe :
⊹ Karina turns the evening double cleanse into a polished Chanel Beauty ritual
⊹ Camellia-derived ingredients support hydration throughout both cleansing steps
⊹ A water-and-milk makeup remover comes before a cushiony cream-to-foam cleanser
⊹ The campaign puts clean, makeup-free skin ahead of another elaborate beauty look
Karina is back with Chanel Beauty, but this time the makeup is coming off. The aespa member fronts the house’s cleansing collection campaign, centered on two camellia-enriched skincare essentials designed to leave the face clean, hydrated and ready for whatever comes next. It’s a refreshingly practical beauty story from a house usually associated with bold lipstick, polished compacts and dressed-up fragrance campaigns.
The routine begins with the new DÉMAQUILLANT LACTÉ INTENSE, a bi-phase eye and lip makeup remover with a texture described as fresh as water and smooth as milk. Its camellia complex includes White Camellia glyco-extract, Camellia Yeast Extract and camellia oil, while the formula removes makeup without requiring harsh rubbing. LA MOUSSE follows as the second step, changing from a rich cream into a dense foam that washes away sunscreen, sebum, pollution particles and remaining makeup. Together, the products bring a two-step structure to the kind of cleansing routine often rushed through at the end of the night.
Extra Style Notes
Brand DNA
Rooted in Gabrielle Chanel’s Parisian house, Chanel Beauty pairs French glamour with iconic fragrance, polished makeup, and camellia-led skincare. From N°5 to Rouge Coco, each release carries the maison’s chic visual codes.
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